Plush Keychain

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

-15.2%

Conversion, latest week

0.7%

Market size, estimated

$194Ka year

Peak month

July2.2× the quietest month

Top search term

plush keychain774K searches a year

Listings sell for $11.51 on average, from $3.28 to $32.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $11.51 that is $3K to $6K a year per listing.

Average price

$11.51under the $15 to $100 sweet spot

Price range

$3.28–$32.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

3.1%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,489 within Keyrings, Keychains & Charms. It carries 1,179 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#1,489in Keyrings, Keychains & Charms

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,179per listing

Listings tracked

43

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

26 months