Is plus swim top profitable to sell on Amazon United States?

The niche generates $13K/yr across 116 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is +142.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the plus swim top niche?

35 brands and 41 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in plus swim top?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 14.0% — above our launch gate.

When does demand for plus swim top peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.1× the quietest.

What does it cost to enter the plus swim top niche?

Listings span $13.14–$45.91; the average listing price is $28.67 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.

plus swim top

Worth a look

Shows demand growing +142.3% this quarter, but high returns (14.0%) keeps it on the watch list.

Growth

Incredible+142.3%

90-day search growth — must beat 0% to launch

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible$28.67

avg listing price — sweet spot $15–$100

Price range

Great$13.14–$45.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good979.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad$13K

$13K/yr · 281K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad14.0%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, plus swim top is a $13K/yr Amazon United States market (281K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

plus swim top market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $14K–$22K; units × avg price
Conversion rate: 0.2%
Avg BSR: #72
Page quality: 0%
Prime: 99%
Sponsored: 96%
Out of stock: 0.4%
Avg brand age: 36 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

62%

Top 20: 93%

Top-5 click share

17%

Top 20: 46%

Open market

33%

Yonique19%
Aqua Eve13%
Holipick12%
Daci12%
Arolina6%
Summer Mae5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +142.3% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.1×

Open Trend

Top plus swim top search terms

tankini tops for women plus size44K/yr +105.8%0.1% conv.
tankini top plus size25K/yr +241.2%0.1% conv.
womens plus size tankini tops21K/yr +88.2%0.1% conv.
swim top plus size18K/yr +243.0%0.1% conv.
plus tankini top19K/yr +155.5%0.0% conv.
plus size swim top with built in bra16K/yr +125.1%0.0% conv.
plus size womens swim tops14K/yr +161.8%0.1% conv.
womens plus tankini top14K/yr +99.3%0.1% conv.
womens plus swim top12K/yr +130.1%0.1% conv.
tankini tops plus size14K/yr +138.0%0.0% conv.

All search terms

Top plus swim top products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Holipick Black Plus Size Tankini Tops for Women Blouson Tummy Control Swim top Loose Fit Bathing Suit Top No Bottom 18W

Holipick$27.114.5★106 rev

Plus Size Tankini Top Only - Flowy Bathing Suits Top Plus Size Swim Top 2025 Modest Swimsuits Top Blue Paisley 18W

Yonique$29.994.4★302 rev

Summer Mae Plus Size Tankini Swimsuits for Women 2026 Tummy Control Two Piece Bathing Suits with Pockets Swim Shorts Black Paisley Size 18 Plus

Summer Mae$45.604.4★4,211 rev

Daci Colorful Leaves Women Plus Size Tankini Swimsuit - 2 Piece Flowy Plus Size Bathing Suits and Shorts with Pockets 2025 22 Plus

Daci$37.294.5★184 rev

Hilor Womens Plus Size Underwire Bathing Suits Black Tummy Control Tankini Top Modest Cross Back Swimsuit Top 18

Hilor$31.424.5★2,750 rev

Newest

by launch date

Arolina Plus Size Bathing Suit Top with Bulit in Bra Modest Tankini Swim Tops No Bottom White Ripples (18W)

Arolina$26.08141 rev

8mo ago

American Trends Plus Size Bikini Top for Women Large Bust Swim Tops Sports Swim Bra with Strong Support Black 3XL

American Trends$19.4494 rev

9mo ago

Daci Green Palm Tree Women 3 Piece Tankini Swimsuits - Tummy Control Tank Top with Bra Modest Bathing Suit with Pockets Boyshorts Bottom 2026 XL

Daci$41.451,010 rev

9mo ago

Womens Flowy Tankini Tops Only - Modest Bathing Suit Loose Fit Plus Size Swimsuit Swim Tops for Women 2026 (No Bottom)

Actglow$24.44442 rev

1y ago

Summer Mae Plus Size Tankini Swimsuits for Women 2026 Tummy Control Two Piece Bathing Suits with Pockets Swim Shorts Black Paisley Size 18 Plus

Summer Mae$45.604,211 rev

1y ago

What buyers say about plus swim top

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall45%

“Fit great”

Comfort-Overall14%

“Super Comfortable”

Color6%

“The colors are pretty”

Quality-Overall6%

“Good quality”

Shape/Style5%

“It's super flattering”

Material Quality4%

“Material is super comfortable”

Advertised Vs Actual Product2%

“Exactly what I wanted”

Value For Money2%

“Affordable”

Chest Fit1%

“I love that the bust area is adjustable so you can get more coverage if needed”

Stretchability/Expandability/Elasticity1%

“it doesn't ride up when I move around in the water because the fabric is stretchy”

What buyers complain about

Size-Overall39%

“Longer than expected”

Advertised Vs Actual Product5%

“Looks are deceiving”

Quality-Overall4%

“Not well made”

Strap/String Quality4%

“Wish the straps could criss-cross”

Durability2%

“breaking quickly”

Thickness2%

“It was cute except the material wasnt thick at all”

Chest Fit2%

“Wish bust area could be adjusted for a better fit”

Shape/Style2%

“I did not find it to be flattering on me”

Length2%

“Length is shorter than expected”

Stitch/Finish/Polish2%

“No nicely finished seams”

Top return reasons

Size-Overall54%

Chest Fit21%

Length5%

Waist Fit5%

Shape/Style3%

Advertised Vs Actual Product2%

Hip Fit2%

Material Quality2%

Color1%

Strap/String Quality1%

Common questions

Is plus swim top profitable to sell on Amazon United States?: The niche generates $13K/yr across 116 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is +142.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the plus swim top niche?: 35 brands and 41 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in plus swim top?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 14.0% — above our launch gate.
When does demand for plus swim top peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.1× the quietest.
What does it cost to enter the plus swim top niche?: Listings span $13.14–$45.91; the average listing price is $28.67 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.