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Plus Swim Top

Maybe

Search demand grew +142.3% this quarter. But an estimated 14.0% of orders come back, so Plus Swim Top is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$13K/yr281K searches / yr
90-day growth
+142.3%search demand this quarter
Competition
17%top-5 click share · 35 brands · 41 sellers

Flapen Score

Plus Swim Top against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Plus Swim Top is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plus Swim Top market on Amazon at a glance

Shoppers on Amazon United States searched for Plus Swim Top 281K times last year and spent an estimated $13K. The top 5 brands take 62% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +142.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
281K
Growth, 90 days vs prior 90
+142.3%
Conversion, latest week
0.2%
Market size, estimated
$13Ka year
Peak month
June11.1× the quietest month
Top search term
tankini tops for women plus size44K searches a year

02 · Price

A sale here is worth $28.67.

Listings sell for $28.67 on average, from $13.14 to $45.91. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $28.67 that is $0 to $3K a year per listing.

Average price
$28.67inside the $15 to $100 sweet spot
Price range
$13.14–$45.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
14.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #72 within Swimsuits & Cover Ups. It carries 980 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
99%
Out of stock, average day
0.4%
Average rank
#72in Swimsuits & Cover Ups
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
980per listing
Listings tracked
116

04 · Newcomers

5 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Plus Swim Top products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

41

Top-5 brand share

62%

Top 20: 93%

Top-5 click share

17%

Top 20: 46%

Open market

33%

  • Brand 119%
  • Brand 213%
  • Brand 312%
  • Brand 412%
  • Brand 56%
  • Brand 65%

Demand

Plus Swim Top search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.1×

Search terms

Top Plus Swim Top search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tankini tops for women plus size44K/yr
  • tankini top plus size25K/yr
  • womens plus size tankini tops21K/yr
  • swim top plus size18K/yr
  • plus tankini top19K/yr
  • plus size swim top with built in bra16K/yr
  • plus size womens swim tops14K/yr
  • womens plus tankini top14K/yr
  • womens plus swim top12K/yr
  • tankini tops plus size14K/yr

Reviews and returns

What reviews say buyers love and hate about Plus Swim Top

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Size-Overall”
39%of negative reviews mention “Size-Overall”
14.0%of orders come back
“Longer than expected”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Plus Swim Top questions

Answered from the same tracked data.