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Plus Size White Maxi Dress

Maybe

The top 5 products take only 8% of clicks. But an estimated 22.4% of orders come back, so Plus Size White Maxi Dress is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$19K/yr332K searches / yr
90-day growth
+40.8%search demand this quarter
Competition
8%top-5 click share · 97 brands · 109 sellers

Flapen Score

Plus Size White Maxi Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Plus Size White Maxi Dress is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plus Size White Maxi Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Plus Size White Maxi Dress 332K times last year and spent an estimated $19K. The top 5 brands take 31% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
332K
Growth, 90 days vs prior 90
+40.8%
Conversion, latest week
0.2%
Market size, estimated
$19Ka year
Peak month
July2.9× the quietest month
Top search term
plus size white maxi dress32K searches a year

02 · Price

A sale here is worth $33.70.

Listings sell for $33.70 on average, from $9.68 to $80.83. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $33.70 that is $0 to $3K a year per listing.

Average price
$33.70inside the $15 to $100 sweet spot
Price range
$9.68–$80.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
22.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,978 within Dresses. It carries 2,023 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#1,978in Dresses
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
2,023per listing
Listings tracked
355

04 · Newcomers

7 of last year's 108 launches cleared the first-year sales bar.

108 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
108
Successful launches
7Amazon's first-year sales bar
Average brand age
33 months

Products

Top Plus Size White Maxi Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

97 falling

Sellers

109

Top-5 brand share

31%

Top 20: 66%

Top-5 click share

8%

Top 20: 21%

Open market

71%

  • Brand 17%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Plus Size White Maxi Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.9×

Search terms

Top Plus Size White Maxi Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plus size white maxi dress32K/yr
  • white maxi dress plus size30K/yr
  • white plus size dresses for women19K/yr
  • white church dresses for women21K/yr
  • white dress for plus size women23K/yr
  • white sheath dress for women18K/yr
  • white party dress plus size18K/yr
  • white work dress15K/yr
  • plus size white party dress17K/yr
  • all white party dresses for plus size women12K/yr

Reviews and returns

What reviews say buyers love and hate about Plus Size White Maxi Dress

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
22.4%of orders come back
“Dress runs small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Plus Size White Maxi Dress questions

Answered from the same tracked data.