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Plus Size Swim Top

Maybe

Search demand grew +207.2% this quarter. But an estimated 12.6% of orders come back, so Plus Size Swim Top is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 45
Market size
$164K/yr2.8M searches / yr
90-day growth
+207.2%search demand this quarter
Competition
8%top-5 click share · 58 brands · 74 sellers

Flapen Score

Plus Size Swim Top against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Plus Size Swim Top is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plus Size Swim Top market on Amazon at a glance

Shoppers on Amazon United States searched for Plus Size Swim Top 2.8M times last year and spent an estimated $164K. The top 5 brands take 52% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +207.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
+207.2%
Conversion, latest week
0.2%
Market size, estimated
$164Ka year
Top search term
plus size tankini496K searches a year

02 · Price

A sale here is worth $32.82.

Listings sell for $32.82 on average, from $13.14 to $46.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $32.82 that is $0 to $3K a year per listing.

Average price
$32.82inside the $15 to $100 sweet spot
Price range
$13.14–$46.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
12.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #228 within Swimsuits & Cover Ups. It carries 1,116 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
99%
Out of stock, average day
1.9%
Average rank
#228in Swimsuits & Cover Ups
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,116per listing
Listings tracked
356

04 · Newcomers

33 of last year's 101 launches cleared the first-year sales bar.

101 products launched here in the last 12 months. 33 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
101
Successful launches
33Amazon's first-year sales bar
Average brand age
37 months

Products

Top Plus Size Swim Top products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

58 falling

Sellers

74

Top-5 brand share

52%

Top 20: 89%

Top-5 click share

8%

Top 20: 23%

Open market

53%

  • Brand 110%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Plus Size Swim Top search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 15.5× · 11 of 12 months tracked

Search terms

Top Plus Size Swim Top search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plus size tankini496K/yr
  • plus size tankini swimsuit women160K/yr
  • plus size swim top271K/yr
  • plus size swim dress214K/yr
  • plus size swimsuit for women 2 piece184K/yr
  • plus size tankini top170K/yr
  • swimsuit for women plus size130K/yr
  • plus size high waisted bikini91K/yr
  • tankini swimsuits for women plus size167K/yr
  • plus size two piece swimsuit101K/yr

Reviews and returns

What reviews say buyers love and hate about Plus Size Swim Top

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Size-Overall”
36%of negative reviews mention “Size-Overall”
12.6%of orders come back
“Size down”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Plus Size Swim Top questions

Answered from the same tracked data.