Is plus size short sleeve cardigan profitable to sell on Amazon United States?

The niche generates $70K/yr across 335 tracked products. 23 of 174 products launched in the last 360 days are still selling. 90-day search growth is +145.6%. Flapen's verdict: Worth a look (60/100).

How competitive is the plus size short sleeve cardigan niche?

93 brands and 105 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in plus size short sleeve cardigan?

Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 8.9% — above our launch gate.

When does demand for plus size short sleeve cardigan peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 11.3× the quietest.

What does it cost to enter the plus size short sleeve cardigan niche?

Listings span $8.69–$32.06; the average listing price is $19.41 (sweet spot $15–$100). The average incumbent carries 1,132 reviews — the moat a new listing must climb.

plus size short sleeve cardigan

Worth a look

Shows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible8%

top-5 click share — an open shelf

Growth

Incredible+145.6%

90-day search growth — must beat 0% to launch

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great$19.41

avg listing price — sweet spot $15–$100

Price range

Good$8.69–$32.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,131.62

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$70K

$70K/yr · 492K searches

Returns

Bad8.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals Trending High Returns

According to Flapen's Amazon United States niche tracking, plus size short sleeve cardigan is a $70K/yr Amazon United States market (492K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

plus size short sleeve cardigan market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $58K–$78K; units × avg price
Conversion rate: 0.7%
Avg BSR: #348
Page quality: 0%
Prime: 99%
Sponsored: 98%
Out of stock: 1.2%
Avg brand age: 29 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Brands

93 rising

Sellers

105

Top-5 brand share

41%

Top 20: 71%

Top-5 click share

Top 20: 25%

Open market

62%

GRACE KARIN18%
Amazon Essentials7%
Trendy Queen4%
Arach&Cloz3%
Yekaty3%
Kate Kasin3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +145.6% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.3×

Open Trend

Top plus size short sleeve cardigan search terms

white short sleeve cardigan52K/yr +213.2%1.1% conv.
plus size short sleeve cardigan51K/yr +117.2%0.3% conv.
short sleeve cardigan plus size38K/yr +121.2%0.4% conv.
cardigan short sleeve40K/yr +130.8%0.3% conv.
black short sleeve cardigan34K/yr +187.8%1.4% conv.
short sleeve cropped cardigan32K/yr +127.1%0.3% conv.
cropped short sleeve cardigan26K/yr +131.1%0.2% conv.
short sleeve summer cardigan21K/yr +267.8%0.3% conv.
short sleeve white cardigan21K/yr +182.0%1.3% conv.
red short sleeve cardigan21K/yr +201.0%0.3% conv.

All search terms

Top plus size short sleeve cardigan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yincro Womens Short Sleeve Cardigan Summer Lightweight Open Front Casual Soft Cardigans (Black XL)

Yincro$13.364.3★191 rev

GRACE KARIN Short Sleeve Cardigan Summer Button up Sweaters for Women Lightweight Crew Neck Casual Outfits Black XL

GRACE KARIN$17.914.4★631 rev

Amazon Essentials Womens Relaxed-Fit Crochet Short-Sleeve Cardigan Black Medium

Amazon Essentials$21.184.5★93 rev

GRACE KARIN Short Sleeve Cardigans for Women White Lightweight Summer Cardigan Casual Crew Neck Button Down Sweater Top

GRACE KARIN$19.484.4★144 rev

Trendy Queen Short Sleeve Cardigan Sweaters for Women Grey S

Trendy Queen$23.104.3★85 rev

Newest

by launch date

Amazon Essentials Womens Relaxed-Fit Crochet Short-Sleeve Cardigan Black Medium

Amazon Essentials$21.1893 rev

3mo ago

Amazon Essentials Womens Relaxed-Fit Crochet Short-Sleeve Cardigan Black Small

Amazon Essentials$20.1993 rev

3mo ago

Amazon Essentials Womens Relaxed-Fit Crochet Short-Sleeve Cardigan Black X-Large

Amazon Essentials$22.4893 rev

3mo ago

DB MOON Womens Summer Short Sleeve Cardigan Lightweight Beach Cover Ups Boho Pointelle Knit Kimono Cream L

DB MOON$16.1878 rev

5mo ago

PRETTYGARDEN Women Spring Short Sleeve Cardigan Sweaters Button Down Knit Shirt Blouse Dressy Casual Tops 2026 Summer Outfits (Black Medium)

PRETTYGARDEN$23.51143 rev

6mo ago

What buyers say about plus size short sleeve cardigan

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit is accurate”

Weight Light9%

“The Ideal Lightweight Layer for Summer”

Soft Feel8%

“Soft to the touch”

Quality-Overall8%

“The quality is solid”

Comfort-Overall7%

“easy to wear”

Color6%

“Color was accurate”

Material Quality5%

“Good material”

Shape/Style4%

“Cute style”

Value For Money3%

“Great value”

Warmth3%

“keeps you warm”

What buyers complain about

Size-Overall19%

“Poor fit”

Color5%

“Dull colors”

Thickness4%

“but was thick and bulky. kinda heavy”

Quality-Overall3%

“Poor quality”

Material Quality3%

“Cheap material”

Sleeve Fit3%

“sleeves are floppy and too big”

Length2%

“its an awkward length”

Advertised Vs Actual Product2%

“Not what it says”

Fastener Quality1%

“The buttons can get loose”

Arm Fit1%

“the arms are normal and tight”

Top return reasons

Size-Overall52%

Color6%

Material Quality6%

Length6%

Chest Fit4%

Sleeve Fit4%

Shape/Style3%

Shoulder Fit3%

Thin3%

Advertised Vs Actual Product2%

Common questions

Is plus size short sleeve cardigan profitable to sell on Amazon United States?: The niche generates $70K/yr across 335 tracked products. 23 of 174 products launched in the last 360 days are still selling. 90-day search growth is +145.6%. Flapen's verdict: Worth a look (60/100).
How competitive is the plus size short sleeve cardigan niche?: 93 brands and 105 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in plus size short sleeve cardigan?: Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 8.9% — above our launch gate.
When does demand for plus size short sleeve cardigan peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 11.3× the quietest.
What does it cost to enter the plus size short sleeve cardigan niche?: Listings span $8.69–$32.06; the average listing price is $19.41 (sweet spot $15–$100). The average incumbent carries 1,132 reviews — the moat a new listing must climb.

plus size short sleeve cardigan

plus size short sleeve cardigan market data

Competition & brand share

Demand & seasonality

Top plus size short sleeve cardigan search terms

Top plus size short sleeve cardigan products on Amazon

Top sellers

Newest

Trending

What buyers say about plus size short sleeve cardigan

What buyers love

What buyers complain about

Top return reasons

Common questions

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