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Plus Size One-piece Swimsuits

Maybe

The top 5 products take only 9% of clicks. But an estimated 14.8% of orders come back, so Plus Size One-piece Swimsuits is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$20K/yr245K searches / yr
90-day growth
+59.3%search demand this quarter
Competition
9%top-5 click share · 66 brands · 75 sellers

Flapen Score

Plus Size One-piece Swimsuits against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Plus Size One-piece Swimsuits is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plus Size One-piece Swimsuits market on Amazon at a glance

Shoppers on Amazon United States searched for Plus Size One-piece Swimsuits 245K times last year and spent an estimated $20K. The top 5 brands take 44% of clicks. Demand peaks in Mar–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +59.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
+59.3%
Conversion, latest week
0.3%
Market size, estimated
$20Ka year
Peak month
July4.9× the quietest month
Top search term
plus size swimsuit for women one piece45K searches a year

02 · Price

A sale here is worth $31.58.

Listings sell for $31.58 on average, from $10.50 to $56.14. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $31.58 that is $0 to $3K a year per listing.

Average price
$31.58inside the $15 to $100 sweet spot
Price range
$10.50–$56.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
14.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #349 within Swimsuits & Cover Ups. It carries 1,949 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#349in Swimsuits & Cover Ups
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,949per listing
Listings tracked
328

04 · Newcomers

21 of last year's 101 launches cleared the first-year sales bar.

101 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
101
Successful launches
21Amazon's first-year sales bar
Average brand age
32 months

Products

Top Plus Size One-piece Swimsuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

66 rising

Sellers

75

Top-5 brand share

44%

Top 20: 81%

Top-5 click share

9%

Top 20: 23%

Open market

56%

  • Brand 110%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Plus Size One-piece Swimsuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Jun, Jul, Aug · busiest ÷ quietest = 4.9×

Search terms

Top Plus Size One-piece Swimsuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plus size swimsuit for women one piece45K/yr
  • green one piece swimsuit51K/yr
  • purple one piece swimsuit27K/yr
  • one piece swimsuit plus size20K/yr
  • one piece plus size swimsuit34K/yr
  • bathing suit plus16K/yr
  • plus size one piece18K/yr
  • purple one piece swimsuits for women10K/yr
  • plus size one-piece swimsuits22K/yr

Reviews and returns

What reviews say buyers love and hate about Plus Size One-piece Swimsuits

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
14.8%of orders come back
“Size down”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Plus Size One-piece Swimsuits questions

Answered from the same tracked data.