plus size navy blue dress for women
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but high returns (19.0%) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Avg price
Incredible$34.33avg listing price — sweet spot $15–$100
Price range
Great$13.80–$77.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,204.22avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 349K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad19.0%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, plus size navy blue dress for women is a $34K/yr Amazon United States market (349K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
plus size navy blue dress for women market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $34K–$43K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #2,081
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 2.7%
- Avg brand age
- 32 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.Brands
80 falling
Sellers
90
Top-5 brand share
43%
Top 20: 76%
Top-5 click share
7%
Top 20: 21%
Open market
60%
- Pinup Fashion13%
- RWJ7%
- SCOMCHIC7%
- Floerns5%
- Talisea4%
- RITERA3%
Demand
Weekly Amazon search volume, last 35 weeks — +25.6% search growth over the last 90 days.Top plus size navy blue dress for women search terms
- baby blue dress for women plus size27K/yr
- light blue dress for women plus size26K/yr
- navy blue dress plus size32K/yr
- light blue dress plus size33K/yr
- navy blue plus size dress for women32K/yr
- plus size navy blue dress for women35K/yr
- plus size baby blue dress21K/yr
- navy blue dresses for women plus size20K/yr
- blue and white plus size dress12K/yr
- navy blue plus size dress special occasion14K/yr
Top plus size navy blue dress for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Plus Size Easter Dress Light Blue Summer Casual Swiss Dot Short Puff Sleeve Cute Graduation Babydoll Mini Sundresses
Pinup Fashion$31.594.5★177 rev
Navy Blue Dress for Women Plus Size Wedding Guest Summer Wrap V Neck Semi Formal Lace Floral Maxi Dresses with Belt
Pinup Fashion$47.564.2★531 rev
Light Blue Plus Size Dress for Women Summer Long Maxi Semi Formal Wrap V Neck Flutter Sleeve Flowy Dresses with Belt
Pinup Fashion$51.764.2★531 rev
Fisoew Plus Size Dresses for Women Summer Ruffle Short Sleeve V Neck Dress Tiered Swing A Line Babydoll Mini Dress Blue
Fisoew$30.704.2★976 rev
SCOMCHIC Womens Plus Size Wedding Guest Cocktail Dresses Sweetheart Neckline Short Sleeve Smocked Ruffle Slit Maxi Dress Navy Blue
SCOMCHIC$36.434.4★404 rev
Newest
by launch date
Pinup Fashion Light Blue Plus Size Dress for Women Summer Cocktail Party High Low Spaghetti Strap Semi Formal Midi Dresses with Belt
Pinup Fashion$41.73103 rev
RWJ Plus Size Dresses for Curvy Women Womens Navy Blue Wedding Guest Dress Summer Short Sleeve Square Neck Smocked High Waist Cocktail Party Flowy Maxi Dresses 3XL
RWJ$37.7491 rev
RITERA Plus Size Blue White Floral Summer Dresses for Curvy Women Maxi Square Neck Sleeveless Casual Beach Sundress V-Elastic Waistband Tank Dress with Pockets Flowy Patchwork Knit Woven 3XL 22W 24W
RITERA$37.7836 rev
SHESTARR Womens Plus Size Dress Short Sleeve Square Neck Tie Front Ruffle Hem Boho Maxi Milkmaid Dress Sky Blue
SHESTARR$31.4650 rev
Runwind Plus Size Dresses for Curvy Women Church Business Peplum 3/4 Sleeve Square Neck Midi Sheath Dress Navy Blue 2XL
Runwind$36.99678 rev
Trending
90-day click momentum
Floerns Womens Plus Size Cold Shoulder Short Sleeve Split Thigh Long Dress Pale Blue 3X-Large Plus
Floerns$36.364.1★
Women Light Blue Dress Plus Size Bridesmaid Prom Off Shoulder Evening Maxi Long Slit Chiffon Ruffle Sleeve Flowy Dress
Pinup Fashion$54.544.3★
Eytino Womens Plus Size Dresses Lace V Neck Ruffle Cap Sleeve Mini Short Dress 2026 Summer Clothes 2X Navy Blue
Eytino$34.514.3★
SHESTARR Womens Plus Size Dress Short Sleeve Square Neck Tie Front Ruffle Hem Boho Maxi Milkmaid Dress Sky Blue
SHESTARR$31.464.6★
RITERA Plus Size Blue White Floral Summer Dresses for Curvy Women Maxi Square Neck Sleeveless Casual Beach Sundress V-Elastic Waistband Tank Dress with Pockets Flowy Patchwork Knit Woven 3XL 22W 24W
RITERA$37.784.4★
What buyers say about plus size navy blue dress for women
What buyers praise and complain about, mined from review topics.What buyers love
“Very flattering fit”
“Extremely comfortable”
“Beautiful color”
“cute style”
“Good material”
“The quality is very good too along with it being VERY comfortable”
“Great deal”
“Silky soft”
“Lightweight and breathable”
“love the pockets”
What buyers complain about
“Very long”
“Cheap Material”
“It is grossly overpriced for the quality”
“Color is off”
“makes it completely see through”
“low cut for me”
“the bust is a smidge baggy”
“not sheer at all”
“While you can wear it and it stretches, I don't like how it shows everything”
“Very long”
Top return reasons
Common questions
- Is plus size navy blue dress for women profitable to sell on Amazon United States?
- The niche generates $34K/yr across 351 tracked products. 12 of 125 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the plus size navy blue dress for women niche?
- 80 brands and 90 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in plus size navy blue dress for women?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 19.0% — above our launch gate.
- What does it cost to enter the plus size navy blue dress for women niche?
- Listings span $13.80–$77.91; the average listing price is $34.33 (sweet spot $15–$100). The average incumbent carries 1,204 reviews — the moat a new listing must climb.