Is plus size maxi dresses for women 2023 profitable to sell on Amazon United States?

The niche generates $149K/yr across 467 tracked products. 29 of 135 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the plus size maxi dresses for women 2023 niche?

115 brands and 127 sellers compete. The top 5 products take 6% of clicks and top 5 brands hold 27% of demand.

What do buyers complain about in plus size maxi dresses for women 2023?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 13.8% — above our launch gate.

When does demand for plus size maxi dresses for women 2023 peak?

Demand peaks in Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the plus size maxi dresses for women 2023 niche?

Listings span $8.64–$90.39; the average listing price is $30.75 (sweet spot $15–$100). The average incumbent carries 1,926 reviews — the moat a new listing must climb.

plus size maxi dresses for women 2023

Worth a look

Shows a fragmented shelf (top 5 take 6% of clicks), but high returns (13.8%) keeps it on the watch list.

Competition

Incredible6%

top-5 click share — an open shelf

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Avg price

Incredible$30.75

avg listing price — sweet spot $15–$100

Price range

Great$8.64–$90.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,926.15

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Market size

Okay$149K

$149K/yr · 1.9M searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.8%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, plus size maxi dresses for women 2023 is a $149K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

plus size maxi dresses for women 2023 market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $154K–$185K; units × avg price
Conversion rate: 0.3%
Avg BSR: #1,457
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 2.0%
Avg brand age: 34 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (6% combined) — an open shelf where new products get seen.

Brands

115 falling

Sellers

127

Top-5 brand share

27%

Top 20: 61%

Top-5 click share

Top 20: 16%

Open market

76%

SCOMCHIC6%
Floerns5%
YeGine4%
OFEEFAN3%
CICIDUDU3%
WIHOLL3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.9×

Open Trend

Top plus size maxi dresses for women 2023 search terms

red dress plus size297K/yr -38.4%0.3% conv.
bloomchic139K/yr +38.9%0.1% conv.
red plus size dress211K/yr -20.7%0.2% conv.
black plus size dresses for curvy women109K/yr +75.5%0.3% conv.
blue plus size dress115K/yr +35.8%0.1% conv.
green plus size dress138K/yr -13.3%0.1% conv.
formal wedding guest dress plus size115K/yr +56.3%0.0% conv.
plus size green dress134K/yr -12.4%0.1% conv.
pink dress for women plus size88K/yr +15.3%0.1% conv.
beach dress plus size67K/yr +94.1%0.1% conv.

All search terms

Top plus size maxi dresses for women 2023 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SCOMCHIC Womens Plus Size Wedding Guest Cocktail Dresses Sweetheart Neckline Short Sleeve Smocked Ruffle Slit Maxi Dress Red

SCOMCHIC$34.184.4★404 rev

Mrskoala Women Plus Size Bodycon Maxi Dress Stretchy Knit Curve Hugging Short Sleeve Long Dresses Red 3XL

Mrskoala$18.274.5★99 rev

YeGine Women Plus Size Sleeveless Bodycon Maxi Dresses Sexy Slim Tank Dresses Red 3XL

YeGine$17.724.4★592 rev

WDIRARA Womens Plus Size Spaghetti Strap Sleeveless Flared Hem A Line Cami Dress Red 3X-Large Plus

WDIRARA$24.174.3★92 rev

WIHOLL Tshirts Shirts for Womens Summer Tops 2026 Spring Short Sleeve Dressy Vacation Clothes Blouses Casual Cruise Essentials Outfits Orange Stripes XL

WIHOLL$8.774.4★5,742 rev

Newest

by launch date

CICIDUDU Plus Size Smocked Maxi Dresses for Curvy Women Square Neck Flowy Casual Summer Wedding Guest Dress Red

CICIDUDU$33.05187 rev

5mo ago

SCOMCHIC Womens Plus Size Wedding Guest Cocktail Dresses Sweetheart Neckline Short Sleeve Smocked Ruffle Slit Maxi Dress Red

SCOMCHIC$34.18404 rev

6mo ago

Mrskoala Women Plus Size Bodycon Maxi Dress Stretchy Knit Curve Hugging Short Sleeve Long Dresses Red 3XL

Mrskoala$18.2799 rev

6mo ago

WIHOLL Dresses for Women Resort Wear 2026 Spring Summer Dress Classy Italian Dresses Plus Size Maternity Clothes Red XXL

WIHOLL$18.49993 rev

7mo ago

GUNEST Womens Boho Tops V Neck 3/4 Sleeve Pleated Flower Blouses Lightweight Unique Bloomchic Tunic Pink XXL

GUNEST$14.1894 rev

8mo ago

What buyers say about plus size maxi dresses for women 2023

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fit as expected”

Comfort-Overall18%

“Comfortable to wear”

Color7%

“Beautiful color”

Shape/Style5%

“Beautiful dress”

Material Quality5%

“light weight material”

Soft Feel5%

“Silky soft”

Quality-Overall4%

“Excellent product”

Value For Money4%

“Excellent for the money”

Advertised Vs Actual Product2%

“Exactly as pictured”

Pockets/Compartments2%

“love the pockets”

What buyers complain about

Size-Overall24%

“Did not fit”

Material Quality7%

“Material is not as stated”

Quality-Overall4%

“Cheaply made”

Color3%

“Color not quite as expected”

Chest Fit2%

“Certainly not for anyone with large breasts”

Advertised Vs Actual Product2%

“Size not as advertised”

Strap/String Quality2%

“Strap came apart as soon as I tried it on”

Shape/Style2%

“Doesn't shape anything”

Thickness2%

“Material was thicker than I thought”

Stretchability/Expandability/Elasticity2%

“stretchy”

Top return reasons

Size-Overall41%

Chest Fit11%

Length9%

Material Quality7%

Waist Fit6%

Shape/Style4%

Shoulder Fit4%