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Plus Size Holiday Dresses for Women

Fail

Shoppers spend an estimated $0 a year here, so Plus Size Holiday Dresses for Women is a Fail.

Flapen Score
20
20 / 100
Ranks 16,762 of 16,930 Clothing, Shoes & Jewelry niches · −25 vs the category median of 45
Market size
$0/yr400K searches / yr
90-day growth
-69.9%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Plus Size Holiday Dresses for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Plus Size Holiday Dresses for Women is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plus Size Holiday Dresses for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Plus Size Holiday Dresses for Women 400K times last year and spent an estimated $0. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 20 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -69.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
400K
Growth, 90 days vs prior 90
-69.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December512.4× the quietest month
Top search term
plus size holiday dress101K searches a year

02 · Price

A sale here is worth $47.97.

Listings sell for $47.97 on average, from $27.69 to $74.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $47.97 that is $0 to $5K a year per listing.

Average price
$47.97inside the $15 to $100 sweet spot
Price range
$27.69–$74.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
35.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #794 within Dresses. It carries 686 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#794in Dresses
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
686per listing
Listings tracked
5

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Plus Size Holiday Dresses for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 220%
  • Brand 319%
  • Brand 414%

Demand

Plus Size Holiday Dresses for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26OctNovDecJanAugSepOctNovDecJanFebMarJun

Peak months: Nov, Dec · busiest ÷ quietest = 512.4×

Search terms

Top Plus Size Holiday Dresses for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plus size holiday dress101K/yr
  • christmas party dress plus size18K/yr
  • holiday dress plus size20K/yr
  • christmas dresses for plus size women7K/yr
  • holiday dresses for women plus size41K/yr
  • christmas dresses plus size11K/yr
  • plus size christmas party dress26K/yr
  • plus size holiday dresses18K/yr
  • christmas party dresses for women plus size14K/yr
  • holiday plus size dresses14K/yr

Reviews and returns

What reviews say buyers love and hate about Plus Size Holiday Dresses for Women

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
35.5%of orders come back
“A bit long for a 5 foot tall person”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Plus Size Holiday Dresses for Women questions

Answered from the same tracked data.