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plus size fall tops

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 20Growth 20Conversion 6Competition 96Returns 17Price range 75Avg price 75Brand share 90Review moat 37Quality gap 60

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Great45%

top-5 brand share — no brand owns this niche

Avg price

Great$15.09

avg listing price — sweet spot $15–$100

Price range

Great$6.75–$39.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,803.81

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$79K

$79K/yr · 1.2M searches

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, plus size fall tops is a $79K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

plus size fall tops market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
$75K–$91K
units × avg price
Conversion rate
0.4%
Avg BSR
#512
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
1.1%
Avg brand age
37 months
Avg seller age
166 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

67 falling

Sellers

77

Top-5 brand share

45%

Top 20: 76%

Top-5 click share

14%

Top 20: 34%

Open market

52%

  • WIHOLL21%
  • OFEEFAN12%
  • IN'VOLAND5%
  • Tencede4%
  • Trendy Queen4%
  • Siimcuzy3%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -10.8% search growth over the last 90 days.
300K200KSpike '24Spike '25Spike '26AugSepOctNovDecJanFebJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 40.9×

Top plus size fall tops search terms

  • plus size blouses259K/yr
  • plus size womens shirts140K/yr
  • plus size womens blouses124K/yr
  • plus size fashion for women69K/yr
  • womens shirts plus size54K/yr
  • plus size women shirts50K/yr
  • trendy plus size clothing36K/yr
  • long sleeve shirts for women plus size83K/yr
  • plus size trendy clothes36K/yr
  • long sleeve plus size tops55K/yr
All search terms

Top plus size fall tops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$7882%$2K3%$2K4%$3K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about plus size fall tops

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fit as expected”

Comfort-Overall16%

“It's COMFORTABLE”

Soft Feel10%

“Material is soft and comfortable”

Color7%

“Color accurate”

Material Quality6%

“Lightweight material,”

Quality-Overall5%

“Amazing quality”

Value For Money3%

“Excellent value”

Shape/Style3%

“Super flattering all around”

Weight Light2%

“Its lightweight and breathable”

Advertised Vs Actual Product2%

“Exactly as pictured”

What buyers complain about

Size-Overall31%

“Poor fit”

Material Quality7%

“Shiny material”

Quality-Overall3%

“Not well made”

Color3%

“Color is off”

Transparency3%

“is not transparent”

Thickness3%

“Material Too Thin”

Advertised Vs Actual Product2%

“False advertisement”

Length2%

“Length too long”

Thin1%

“Thin material”

Sleeve Fit1%

“Too short of a sleeve”

Top return reasons

Size-Overall45%
Length10%
Material Quality8%
Chest Fit5%
Waist Fit5%
Sleeve Fit3%
Color3%
Thin3%
Shape/Style2%
Advertised Vs Actual Product2%

Common questions

Is plus size fall tops profitable to sell on Amazon United States?
The niche generates $79K/yr across 177 tracked products. 27 of 44 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (47/100).
How competitive is the plus size fall tops niche?
67 brands and 77 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in plus size fall tops?
Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 7.3% — above our launch gate.
When does demand for plus size fall tops peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 40.9× the quietest.
What does it cost to enter the plus size fall tops niche?
Listings span $6.75–$39.57; the average listing price is $15.09 (sweet spot $15–$100). The average incumbent carries 2,804 reviews — the moat a new listing must climb.