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47

plus size blouse

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 20Growth 23Conversion 4Competition 96Returns 20Price range 75Avg price 67Brand share 91Review moat 34Quality gap 62

Competition

Incredible16%

top-5 click share — an open shelf

Brand share

Great44%

top-5 brand share — no brand owns this niche

Price range

Great$7.97–$36.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.08

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,134.73

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Market size

Bad$81K

$81K/yr · 1.7M searches

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, plus size blouse is a $81K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 44% of demand. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

plus size blouse market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
$84K–$113K
units × avg price
Conversion rate
0.3%
Avg BSR
#887
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
2.0%
Avg brand age
37 months
Avg seller age
166 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

61 falling

Sellers

70

Top-5 brand share

44%

Top 20: 78%

Top-5 click share

16%

Top 20: 37%

Open market

53%

  • WIHOLL16%
  • OFEEFAN14%
  • Tencede5%
  • JOELLYUS5%
  • IN'VOLAND4%
  • Zeagoo4%

Demand

Weekly Amazon search volume, last 12 weeks — -4.3% search growth over the last 90 days.
60K40KMay '26May '26May '26Jun '26Jun '26Jul '26

Top plus size blouse search terms

  • plus size blouses for women404K/yr
  • plus size tunic tops for women284K/yr
  • plus size womens shirts140K/yr
  • plus size tunic144K/yr
  • plus size tunic tops113K/yr
  • plus size womens blouses124K/yr
  • long sleeve plus size tops55K/yr
  • plus size fall outfits42K/yr
  • womens plus size long sleeve tops64K/yr
  • plus size long sleeve shirt41K/yr
All search terms

Top plus size blouse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$3K6%$5K8%$7K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about plus size blouse

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Fit as expected”

Comfort-Overall15%

“It's comfortable”

Soft Feel8%

“Material is soft and very comfortable”

Color8%

“Beautiful color”

Material Quality6%

“Lightweight material,”

Quality-Overall5%

“Beautiful shirt and quality”

Value For Money4%

“Good price”

Shape/Style3%

“Very flattering”

Weight Light2%

“Nice and lightweight”

Advertised Vs Actual Product2%

“As pictured as promised”

What buyers complain about

Size-Overall33%

“Poor fit”

Material Quality6%

“Cheap material”

Color3%

“colors are dull”

Quality-Overall3%

“Not well made”

Advertised Vs Actual Product3%

“Not as described”

Length2%

“Shorter than anticipated”

Shape/Style2%

“Not flattering”

Transparency2%

“is not transparent”

Thickness2%

“Thinner than expected”

Chest Fit1%

“Short and tight in the chest”

Top return reasons

Size-Overall46%
Length10%
Chest Fit7%
Material Quality7%
Waist Fit5%
Color4%
Sleeve Fit3%
Shape/Style3%
Advertised Vs Actual Product2%
Thin2%

Common questions

Is plus size blouse profitable to sell on Amazon United States?
The niche generates $81K/yr across 151 tracked products. 29 of 46 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (47/100).
How competitive is the plus size blouse niche?
61 brands and 70 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in plus size blouse?
Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 6.3% — above our launch gate.
What does it cost to enter the plus size blouse niche?
Listings span $7.97–$36.41; the average listing price is $14.08 (sweet spot $15–$100). The average incumbent carries 3,135 reviews — the moat a new listing must climb.