Is plus size bikini top profitable to sell on Amazon United States?

The niche generates $33K/yr across 144 tracked products. 6 of 26 products launched in the last 360 days are still selling. 90-day search growth is +109.0%. Flapen's verdict: Worth a look (57/100).

How competitive is the plus size bikini top niche?

45 brands and 54 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in plus size bikini top?

Top complaints mined from reviews: Size-Overall, Chest Fit, Strap/String Quality. The return rate is 12.4% — above our launch gate.

When does demand for plus size bikini top peak?

Demand peaks in May–Jun–Jul; the busiest month runs 13.2× the quietest.

What does it cost to enter the plus size bikini top niche?

Listings span $8.15–$41.45; the average listing price is $25.21 (sweet spot $15–$100). The average incumbent carries 938 reviews — the moat a new listing must climb.

plus size bikini top

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible16%

top-5 click share — an open shelf

Growth

Great+109.0%

90-day search growth — must beat 0% to launch

Avg price

Incredible$25.21

avg listing price — sweet spot $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Price range

Great$8.15–$41.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good937.96

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$33K

$33K/yr · 466K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.4%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, plus size bikini top is a $33K/yr Amazon United States market (466K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

plus size bikini top market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $32K–$38K; units × avg price
Conversion rate: 0.3%
Avg BSR: #283
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 1.5%
Avg brand age: 38 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

45 rising

Sellers

Top-5 brand share

56%

Top 20: 89%

Top-5 click share

16%

Top 20: 42%

Open market

39%

Yonique18%
Daci16%
Tempt Me10%
American Trends7%
Talisea5%
OZICERD5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +109.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 13.2×

Open Trend

Top plus size bikini top search terms

plus size bikini top192K/yr +166.0%0.2% conv.
plus size high-waisted bikini bottoms47K/yr -28.3%0.1% conv.
plus size string bikini35K/yr +94.5%0.1% conv.
bikini top plus size30K/yr +203.2%0.2% conv.
plus size bikini tops22K/yr +102.7%0.1% conv.
plus size high waisted bikinis11K/yr +329.0%0.1% conv.
plus bikini top15K/yr +144.7%0.2% conv.
plus size bikini tops for large bust13K/yr +183.9%0.1% conv.
high waisted plus size bikini10K/yr +182.4%0.1% conv.
plus size underwire bikini top10K/yr +163.9%0.1% conv.

All search terms

Top plus size bikini top products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

American Trends Plus Size Bikini Top for Women Large Bust Swim Tops Sports Swim Bra with Strong Support Black 2XL

American Trends$19.184.3★94 rev

OZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black Plus Size 3X-Large

OZICERD$13.144.5★1,454 rev

Daci Women Plus Size Push up Bikini Top Only Full Coverage Swimsuit Tops Twist Front Bathing Suit Bra for Large Bust Black 18 Plus

Daci$24.384.4★480 rev

Plus Size Bikini Top Only - Women Swim Bra Lace Up Swimsuit Top V Neck Bathing Suit Tops for Large Bust Swimwear 2025 Black

Talisea$24.964.4★267 rev

Daci Women Plus Size Sports Bra Bikini Top Only Push Up Scoop Neck Swim Top Full Coverage Bathing Suit for Large Bust Black 16 Plus

Daci$24.944.4★454 rev

Newest

by launch date

Curvtide Floral Bikini Tops Women Plus Size Bathing Suit Top Only Swim Suit Built-in Padded Swim Bra Large Bust Bikinis XL(Sunflower 2XL)

Curvtide$18.9017 rev

6mo ago

American Trends Plus Size Bikini Top for Women Large Bust Swim Tops Sports Swim Bra with Strong Support Black 2XL

American Trends$19.1894 rev

9mo ago

Plus Size Bikini Tops Supportive Large Bust Bathing Suits Top with Padded Crop Swimsuit Top Only Blue 3XL

American Trends$19.2894 rev

9mo ago

Yonique Women Plus Size High Waisted Bikini - Ribbed Two Piece Swimsuit Tummy Control Bathing Suit V-Wired 2025 Swimwear Teal 18W

Yonique$32.27559 rev

1y ago

Yonique Women Plus Size High Waisted Bikini - Ribbed Two Piece Swimsuit Tummy Control Bathing Suit V-Wired 2025 Swimwear Colorful Black 16W

Yonique$33.90559 rev

1y ago

What buyers say about plus size bikini top

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall40%

“Fits Well”

Comfort-Overall9%

“It's comfortable, perfect amount of padding and it is very flattering”

Color8%

“Color is pretty”

Quality-Overall7%

“It is also very well made”

Shape/Style5%

“Very flattering”

Value For Money3%

“Good value”

Material Quality3%

“Material is super comfortable”

Advertised Vs Actual Product3%

“just as pictured”

Chest Fit2%

“It has support for the chest”

Strap/String Quality1%

“The straps are adjustable, ensuring the perfect, comfortable fit”

What buyers complain about

Size-Overall34%

“These run Small”

Chest Fit4%

“Bust was still too small”

Strap/String Quality4%

“be aware that it is not adjustable for the straps”

Color3%

“Color changing”

Smell3%

“Arrived smelling bad”

Quality-Overall3%

“Cheaply made”

Advertised Vs Actual Product2%

“Looks are deceiving”

Durability2%

“its already coming apart”

Waist Fit2%

“Weird waist band”

Thigh Fit2%

“Too lose in the back leg area”

Top return reasons

Size-Overall46%

Chest Fit27%

Waist Fit6%

Hip Fit3%

Shape/Style3%

Length2%