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Plus Size Bikini for Women

Maybe

The top 5 products take only 9% of clicks. But an estimated 13.7% of orders come back, so Plus Size Bikini for Women is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$14K/yr361K searches / yr
90-day growth
+128.8%search demand this quarter
Competition
9%top-5 click share · 44 brands · 52 sellers

Flapen Score

Plus Size Bikini for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Plus Size Bikini for Women is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plus Size Bikini for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Plus Size Bikini for Women 361K times last year and spent an estimated $14K. The top 5 brands take 62% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +128.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
+128.8%
Conversion, latest week
0.1%
Market size, estimated
$14Ka year
Peak month
June7.5× the quietest month
Top search term
plus size bikini for women72K searches a year

02 · Price

A sale here is worth $27.70.

Listings sell for $27.70 on average, from $10.36 to $41.45. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $27.70 that is $0 to $3K a year per listing.

Average price
$27.70inside the $15 to $100 sweet spot
Price range
$10.36–$41.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #397 within Swimsuits & Cover Ups. It carries 891 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
99%
Out of stock, average day
0.9%
Average rank
#397in Swimsuits & Cover Ups
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
891per listing
Listings tracked
239

04 · Newcomers

18 of last year's 66 launches cleared the first-year sales bar.

66 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
66
Successful launches
18Amazon's first-year sales bar
Average brand age
36 months

Products

Top Plus Size Bikini for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

44 falling

Sellers

52

Top-5 brand share

62%

Top 20: 91%

Top-5 click share

9%

Top 20: 27%

Open market

37%

  • Brand 117%
  • Brand 216%
  • Brand 314%
  • Brand 49%
  • Brand 54%
  • Brand 64%

Demand

Plus Size Bikini for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.5×

Search terms

Top Plus Size Bikini for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plus size bikini for women72K/yr
  • full coverage bikini top80K/yr
  • bikini plus size69K/yr
  • cupshe bikini top41K/yr
  • plus size bikinis40K/yr
  • plus bikini31K/yr
  • plus size bikini set11K/yr
  • plus bikini sets for women10K/yr
  • hipster bikini7K/yr
  • womens+bikini+swimsuits1K/yr

Reviews and returns

What reviews say buyers love and hate about Plus Size Bikini for Women

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
13.7%of orders come back
“Runs large”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Plus Size Bikini for Women questions

Answered from the same tracked data.