Plus
MaybeThe top 5 products take only 14% of clicks. But buyers convert on only 0.6% of searches, so Plus is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 4556
- Market size
- $223K/yr2.7M searches / yr
- 90-day growth
- +33.5%search demand this quarter
- Competition
- 14%top-5 click share · 66 brands · 74 sellers
Flapen Score
Plus against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Plus is stronger. Inside it, weaker.
Market
The Plus market on Amazon at a glance
Shoppers on Amazon United States searched for Plus 2.7M times last year and spent an estimated $223K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.
- Searches, last 12 months
- 2.7M
- Growth, 90 days vs prior 90
- +33.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $223Ka year
- Peak month
- May5.3× the quietest month
- Top search term
- womens plus size summer tops180K searches a year
02 · Price
A sale here is worth $13.96.
Listings sell for $13.96 on average, from $7.76 to $38.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $13.96 that is $0 to $1K a year per listing.
- Average price
- $13.96under the $15 to $100 sweet spot
- Price range
- $7.76–$38.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 6.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #512 within Tunics. It carries 3,091 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #512in Tunics
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 3,091per listing
- Listings tracked
- 197
04 · Newcomers
32 of last year's 50 launches cleared the first-year sales bar.
50 products launched here in the last 12 months. 32 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 50
- Successful launches
- 32Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Plus products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 14% of clicks. An open shelf where new products get seen.
Brands
66 falling
Sellers
74
Top-5 brand share
46%
Top 20: 77%
Top-5 click share
14%
Top 20: 35%
Open market
51%
- Brand 116%
- Brand 213%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 63%
Demand
Plus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 5.3×
Search terms
Top Plus search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- womens plus size summer tops180K/yr
- plus size tops for curvy women373K/yr
- plus size tshirts for women162K/yr
- plus size blouses for curvy women174K/yr
- plus size shirts for curvy women164K/yr
- cute plus size tops153K/yr
- plus size dressy tops138K/yr
- plus size t shirts118K/yr
- plus size tshirts114K/yr
- plus size t shirts for women118K/yr
Reviews and returns
What reviews say buyers love and hate about Plus
We read the reviews and the return reasons for every product selling here.
“Horrible fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plus questions
Answered from the same tracked data.









