plus
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$7.76–$38.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.96avg listing price — sweet spot $15–$100
Growth
Good+33.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$223K$223K/yr · 2.7M searches
Review moat
Okay3,090.66avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.4%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, plus is a $223K/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
plus market data
- Units sold / yr
- 13K–15K
- avg 0–100/product
- Revenue / yr
- $175K–$209K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #512
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.4%
- Avg brand age
- 37 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
66 falling
Sellers
74
Top-5 brand share
46%
Top 20: 77%
Top-5 click share
14%
Top 20: 35%
Open market
51%
- WIHOLL16%
- OFEEFAN13%
- JOELLYUS7%
- Kinglaman5%
- Amazon Essentials4%
- Trendy Queen3%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +33.5% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 5.3×
Top plus search terms
- womens plus size summer tops180K/yr
- plus size tops for curvy women373K/yr
- plus size tshirts for women162K/yr
- plus size blouses for curvy women174K/yr
- plus size shirts for curvy women164K/yr
- cute plus size tops153K/yr
- plus size dressy tops138K/yr
- plus size t shirts118K/yr
- plus size tshirts114K/yr
- plus size t shirts for women118K/yr
Top plus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OFEEFAN Womens Tops Dressy Casual V Neck Short Sleeve Cute Plus Size T Shirts 2026 Spring Flowy Tees Summer Beach Vacation Outfits for Women Fashion Clothes Clothing Green 2XL
OFEEFAN$9.344.4★5,352 rev
Kinglaman 5 Pack Womens Oversized T Shirts Crew Neck Loose Fit Short Sleeve Tshirts Summer Workout Plus Size Tee Tops 1 Black 1 White 1 Army Green 1 Khaki 1 Dark Pink 3X-Larg
Kinglaman$35.924.7★936 rev
Tencede Womens Plus Size Tops Tunic Short Sleeve Crew Neck Shirts Casual Soft Blouse Lovely Love 3X
Tencede$13.724.6★5,660 rev
Womens Blouses Dressy Casual Short Sleeve Shirts Spring Business Work Floral Summer Tops Plus Size Fashion Clothing V Neck Tshirts Grey 3XL
OFEEFAN$9.354.4★5,001 rev
Womens Summer Tops Loose Fit Casual V Neck T Shirts Short Sleeve Tshirts Plus Size Blouses Black XXL
Aokosor$8.484.4★4,531 rev
Newest
by launch date
Amazon Essentials Womens Oversized-Fit Short Sleeve Crewneck Shirt Black X-Large
Amazon Essentials$8.67151 rev
WIHOLL Womens Tops Plus Size Clothes Summer Outfits Spring Break Essential Short Sleeve Tshirts Shirts 2026 Dressy Casual Blouses Blue Stripes 2XL
WIHOLL$10.952,051 rev
WIHOLL Plus Size Spring Tops for Women 2026 Summer Blouses Short Sleeve T Shirts Oversized Holiday Outfits Khaki 2XL
WIHOLL$8.332,190 rev
WIHOLL Plus Size Blouses for Women Dressy Casual Summer Tops V Neck Shirts Fashion Clothing Vacation Outfits Spring Break Essentials White 3XL
WIHOLL$9.412,190 rev
WIHOLL Plus Size Spring Break Essentials Summer Tops Short Sleeve Shirts V Neck Flowy Tops and Blouses Dressy Casual Fahion Clothing Coral XXL
WIHOLL$12.532,190 rev
Trending
90-day click momentumWIHOLL Plus Size Spring Break Essentials Summer Tops Short Sleeve Shirts V Neck Flowy Tops and Blouses Dressy Casual Fahion Clothing Coral XXL
WIHOLL$12.534.4★
Trendy Queen Womens Off the Shoulder Tops Oversized Summer T-Shirts 2026
Trendy Queen$11.704.5★
Amazon Essentials Womens Oversized-Fit Short Sleeve Crewneck Shirt Black X-Large
Amazon Essentials$8.674.4★
Womens Blouses Dressy Casual Short Sleeve Shirts Spring Business Work Floral Summer Tops Plus Size Fashion Clothing V Neck Tshirts Grey 2XL
OFEEFAN$9.334.4★
Zeagoo Plus Size Tops for Women Spring Summer Tunic Blouses Casual Dressy Boho Shirts V Neck Short Sleeve Outfits White Flowers 3XL
Zeagoo$9.514.4★
What buyers say about plus
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“Extremely comfortable”
“Buttery soft”
“Color accurate”
“Light weight material”
“Beautiful shirt and quality”
“Excellent price”
“Super flattering all around”
“Light weight comfortable”
“Exactly as pictured”
What buyers complain about
“Horrible fit”
“Bad material”
“Not the right color”
“not well made”
“Not as described”
“Length too long”
“Very tight in the bust”
“Too thin material”
“White is see through”
“Strap came apart as soon as I tried it on”
Top return reasons
Common questions
- Is plus profitable to sell on Amazon United States?
- The niche generates $223K/yr across 197 tracked products. 32 of 50 products launched in the last 360 days are still selling. 90-day search growth is +33.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the plus niche?
- 66 brands and 74 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in plus?
- Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 6.4% — above our launch gate.
- When does demand for plus peak?
- Demand peaks in May–Jun; the busiest month runs 5.3× the quietest.
- What does it cost to enter the plus niche?
- Listings span $7.76–$38.40; the average listing price is $13.96 (sweet spot $15–$100). The average incumbent carries 3,091 reviews — the moat a new listing must climb.