Plunge Bra

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months

4.5M

Growth, 90 days vs prior 90

+17.9%

Conversion, latest week

0.2%

Market size, estimated

$246Ka year

Peak month

June2.1× the quietest month

Top search term

balconette bra1.4M searches a year

Listings sell for $23.75 on average, from $9.82 to $66.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $23.75 that is $2K to $6K a year per listing.

Average price

$23.75inside the $15 to $100 sweet spot

Price range

$9.82–$66.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

9.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #511 within Lingerie. It carries 3,516 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#511in Lingerie

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

3,516per listing

Listings tracked

117

43 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

43

Successful launches

4Amazon's first-year sales bar

Average brand age

44 months