playboy
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$29.64avg listing price — sweet spot $15–$100
Review moat
Good692.47avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.83–$163.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$35K$35K/yr · 841K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, playboy is a $35K/yr Amazon United States market (841K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 33/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
playboy market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $74K–$89K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #28,243
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 66%
- Out of stock
- 16.8%
- Avg brand age
- 39 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
22
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
51%
Top 20: 84%
Open market
5%
- Playboy81%
- PacSun5%
- PSD4%
- BIC3%
- Buauty2%
- Zippo1%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 1.7×
Top playboy search terms
- playboy465K/yr
- playboy bunny121K/yr
- playboy clothes48K/yr
- play boy51K/yr
- playboy lighter27K/yr
- playboy zippo14K/yr
- play boy bunny19K/yr
- playboy pajamas17K/yr
- playboy clothes for women13K/yr
- playboy zippo lighter9K/yr
Top playboy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Exclusive Juniors Ladies Bunny Print Underwear and Bra Sets in Sizes XXS-XL
Playboy$16.954.5★287 rev
Amazon Exclusive Luxury Super Soft Plush Robe with Rolled Collar and Pockets
Playboy$25.605.0★11 rev
Amazon Exclusive Juniors Ladies Bunny Print Underwear and Bra Sets in Sizes XXS-XL
Playboy$13.064.5★287 rev
Playboy Mens Slippers Gifts for Men Extra Cozy Fuzzy House Slippers Slip On
Playboy$21.114.5★249 rev
Amazon Exclusive Pajama Lounge Sets in Silky Satin Soft Jersey & Cotton Fabrications
Playboy$16.683.9★33 rev
Newest
by launch date
PSD Underwear Womens Playboy Emblem Boy Short MULTI Small
PSD$22.47277 rev
Playboy Classic Cuffed Beanie Black Cotton Knit Hat with Rabbit Head Logo Unisex Winter Cap One Size Fits All Plum with Ecru Bunny
Playboy$38.743 rev
Playboy Logo Sweat Set Unisex Fleece Hoodie & Jogger 2-Piece Loungewear with Retro Graphic Logos
Playboy$163.993 rev
Playboy Tough Love Rabbit Head Hoodie Barbed Wire Rabbit Logo Cotton-Polyblend Fleece-Lined Unisex (90s Rebellion Inspired)
Playboy$71.059 rev
Amazon Exclusive Luxury Super Soft Plush Robe with Rolled Collar and Pockets
Playboy$25.6011 rev
Trending
90-day click momentumPSD Underwear Womens Playboy Emblem Boy Short MULTI Small
PSD$22.474.6★
SUPER Soft Cozy Sherpa and Yummy Lounge Pants in Multiple Prints sizes XXS-XL
Playboy$14.714.7★
PSD Womens Playboy Glow Racerback Sports Bra for Women Comfortable Exercise Bras for Women Ideal for Yoga and Gym Workouts
PSD$27.724.3★
Playboy Mens Slippers Gifts for Men Extra Cozy Fuzzy House Slippers Slip On
Playboy$21.104.5★
Playboy Logo Sweat Set Unisex Fleece Hoodie & Jogger 2-Piece Loungewear with Retro Graphic Logos
Playboy$163.995.0★
What buyers say about playboy
What buyers praise and complain about, mined from review topics.What buyers love
“They are super comfy and breathable”
“Perfect fit”
“These were surprisingly well made”
“did not rip as easily as other have in the past”
“soft”
“Comfy stretchy cute”
“Exactly as described”
“Classic edgy look for outfits”
“Highly recommend, for the price & the quality it's worth the purchase”
“I am getting more colors”
What buyers complain about
“Fit is not good”
“Poor quality”
“expensive”
“had an allergic reaction from the pet hair because I had to touch more times just to take pictures for a refund”
“Shoes uncomfortable you will feel every bump or rock you step on”
“lasted one wear”
“The knit on the net also seemed slightly thicker”
“It gets really dark at the toes though”
“stones and stitching are uneven”
“They dont tell you how long they are”
Top return reasons
Common questions
- Is playboy profitable to sell on Amazon United States?
- The niche generates $35K/yr across 38 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (33/100).
- How competitive is the playboy niche?
- 11 brands and 22 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in playboy?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 5.3% — above our launch gate.
- When does demand for playboy peak?
- Demand peaks in Oct–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the playboy niche?
- Listings span $6.83–$163.99; the average listing price is $29.64 (sweet spot $15–$100). The average incumbent carries 692 reviews — the moat a new listing must climb.