Playboy

Shoppers searched for this 841K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

841K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

0.1%

Market size, estimated

$35Ka year

Peak month

December1.7× the quietest month

Top search term

playboy465K searches a year

Listings sell for $29.64 on average, from $6.83 to $163.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $29.64 that is $0 to $3K a year per listing.

Average price

$29.64inside the $15 to $100 sweet spot

Price range

$6.83–$163.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.3%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #28,243 within Lingerie. It carries 692 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

68%

Out of stock, average day

16.8%

Average rank

#28,243in Lingerie

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

692per listing

Listings tracked

38

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months