Play Silks

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

+7.8%

Conversion, latest week

1.6%

Market size, estimated

$47Ka year

Peak month

November5.4× the quietest month

Top search term

play silks66K searches a year

Listings sell for $21.71 on average, from $6.50 to $56.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.71 that is $2K to $5K a year per listing.

Average price

$21.71inside the $15 to $100 sweet spot

Price range

$6.50–$56.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #1,299 within Accessories. It carries 404 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

14.6%

Average rank

#1,299in Accessories

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

404per listing

Listings tracked

26

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months