Platform Shoes

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+7.0%

Conversion, latest week

0.1%

Market size, estimated

$69Ka year

Peak month

October2.3× the quietest month

Top search term

goth shoes247K searches a year

Listings sell for $49.63 on average, from $8.87 to $325.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $49.63 that is $0 to $5K a year per listing.

Average price

$49.63inside the $15 to $100 sweet spot

Price range

$8.87–$325.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

9.9%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,406 within Boots. It carries 1,400 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

95%

Out of stock, average day

2.1%

Average rank

#1,406in Boots

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

1,400per listing

Listings tracked

240

43 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

43

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months