Platform Loafers for Women

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $328K a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

-27.9%

Conversion, latest week

0.2%

Market size, estimated

$328Ka year

Peak month

October3.2× the quietest month

Top search term

penny loafers for women596K searches a year

Listings sell for $40.09 on average, from $7.85 to $167.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $40.09 that is $0 to $4K a year per listing.

Average price

$40.09inside the $15 to $100 sweet spot

Price range

$7.85–$167.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

16.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #263 within Loafers & Slip-Ons. It carries 1,774 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#263in Loafers & Slip-Ons

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

1,774per listing

Listings tracked

222

69 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

69

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months