Platform Birkenstock Sandals Women

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +127.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+127.9%

Conversion, latest week

0.2%

Market size, estimated

$74Ka year

Peak month

June6.9× the quietest month

Top search term

red platform sandals121K searches a year

Listings sell for $37.81 on average, from $16.61 to $134.06. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $37.81 that is $0 to $4K a year per listing.

Average price

$37.81inside the $15 to $100 sweet spot

Price range

$16.61–$134.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

9.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #409 within Sandals. It carries 3,369 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

98%

Out of stock, average day

2.6%

Average rank

#409in Sandals

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

3,369per listing

Listings tracked

264

27 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

6Amazon's first-year sales bar

Average brand age

35 months