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Plastic Shoe Horn

Fail

Prices span $3.91–$9.95, mostly outside the sweet spot, so Plastic Shoe Horn is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$89K/yr112K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
88%top-5 click share · 6 brands · 8 sellers

Flapen Score

Plastic Shoe Horn against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Plastic Shoe Horn is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Shoe Horn market on Amazon at a glance

Shoppers on Amazon United States searched for Plastic Shoe Horn 112K times last year and spent an estimated $89K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
11.7%
Market size, estimated
$89Ka year
Peak month
November37.4× the quietest month
Top search term
plastic shoe horn17K searches a year

02 · Price

A sale here is worth $6.85.

Listings sell for $6.85 on average, from $3.91 to $9.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $6.85 that is $14K to $17K a year per listing.

Average price
$6.85under the $15 to $100 sweet spot
Price range
$3.91–$9.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$14K–$17K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #24 within Shoe, Jewelry & Watch Accessories. It carries 5,316 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#24in Shoe, Jewelry & Watch Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
5,316per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Plastic Shoe Horn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 225%
  • Brand 312%
  • Brand 49%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Plastic Shoe Horn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 37.4×

Search terms

Top Plastic Shoe Horn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic shoe horn17K/yr
  • shoe horn for kids24K/yr
  • shoes horn plastic10K/yr
  • shoe horn plastic9K/yr
  • plastic shoe horn long6K/yr
  • kids shoe horn9K/yr
  • long plastic shoe horn5K/yr
  • plastic shoe horns10K/yr
  • shoe horn kids3K/yr
  • plastic shoehorn3K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Shoe Horn

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Durability”
0.7%of orders come back
“fell apart”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Plastic Shoe Horn questions

Answered from the same tracked data.