Is Plastic Key Ring profitable to sell on Amazon United States?

Flapen scores Plastic Key Ring 29 out of 100 on Amazon United States, a Fail. Shoppers spend $42K a year across 6 tracked products. Search demand grew +0.9% in the last 90 days.

How competitive is the Plastic Key Ring niche on Amazon United States?

5 brands and 6 sellers compete in Plastic Key Ring on Amazon United States. The top 5 Plastic Key Ring products take 96% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Plastic Key Ring?

Plastic Key Ring buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Strength. An estimated 1.3% of orders come back.

What does it cost to enter the Plastic Key Ring niche?

Plastic Key Ring sells for $6.88 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $3.89 to $9.85. The average product has 1,567 reviews, the count a new listing must catch up to.

Plastic Key Ring

Fail

The top 5 brands take 100% of clicks, so Plastic Key Ring is a Fail.

Flapen Score: 29
29 / 100Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 45
Market size: $42K/yr116K searches / yr
90-day growth: +0.9%search demand this quarter
Competition: 96%top-5 click share · 5 brands · 6 sellers

Flapen Score

Plastic Key Ring against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Plastic Key Ring is stronger. Inside it, weaker.

29Fail

This niche Category average

See the method

Market

The Plastic Key Ring market on Amazon at a glance

Shoppers on Amazon United States searched for Plastic Key Ring 116K times last year and spent an estimated $42K. All 5 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months: 116K
Growth, 90 days vs prior 90: +0.9%
Conversion, latest week: 5.3%
Market size, estimated: $42Ka year
Top search term: black key ring54K searches a year

02 · Price

A sale here is worth $6.88.

Listings sell for $6.88 on average, from $3.89 to $9.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $6.88 that is $3K to $5K a year per listing.

Average price: $6.88under the $15 to $100 sweet spot
Price range: $3.89–$9.85
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 500–750
Revenue per listing a year: $3K–$5K
Returns: 1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Keyrings & Keychains. It carries 1,567 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #67in Keyrings & Keychains
Average rating: 4.50 starsAmazon United States average 4.42 stars
Average reviews: 1,567per listing
Listings tracked: 6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 39 months

Products

Top Plastic Key Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Brand 174%
Brand 29%
Brand 39%
Brand 44%
Brand 54%

Search terms

Top Plastic Key Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

black key ring54K/yr +0.3%4.3% conv.
black key rings13K/yr +3.1%4.9% conv.
plastic key ring11K/yr +2.9%0.5% conv.
key ring black7K/yr +11.4%4.4% conv.
black split rings5K/yr +1.6%2.3% conv.
small black key ring6K/yr -0.8%1.4% conv.
black keyring5K/yr -0.4%3.3% conv.
plastic key rings4K/yr +27.0%0.5% conv.
black keychain ring4K/yr -22.7%3.5% conv.
key rings black3K/yr -5.7%4.9% conv.

Reviews and returns

What reviews say buyers love and hate about Plastic Key Ring

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”

13%of negative reviews mention “Quality-Overall”

1.3%of orders come back

“Poor quality will bend after minimal use”

A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Plastic Key Ring questions

Answered from the same tracked data.

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