Is plastic belly button rings profitable to sell on Amazon United States?

The niche generates $63K/yr across 37 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the plastic belly button rings niche?

24 brands and 28 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in plastic belly button rings?

Top complaints mined from reviews: Durability, Allergies, Quality-Overall. The return rate is 1.3%.

When does demand for plastic belly button rings peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the plastic belly button rings niche?

Listings span $4.82–$15.21; the average listing price is $8.64 (sweet spot $15–$100). The average incumbent carries 541 reviews — the moat a new listing must climb.

plastic belly button rings

Worth a look

Shows low returns (1.3%), but prices mostly outside the sweet spot ($4.82–$15.21) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good541.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.64

avg listing price — sweet spot $15–$100

Market size

Bad$63K

$63K/yr · 137K searches

Price range

Bad$4.82–$15.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, plastic belly button rings is a $63K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

plastic belly button rings market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $52K–$69K; units × avg price
Conversion rate: 5.4%
Avg BSR: #2,336
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 2.6%
Avg brand age: 44 months
Avg seller age: 215 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

40%

Top 20: 83%

Open market

36%

Longita27%
Hoeudjo8%
Soziprix8%
CrazyPiercing8%
WildVibe7%
D.Bella6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top plastic belly button rings search terms

plastic belly button rings67K/yr +2.9%4.8% conv.
silicone belly button ring22K/yr +14.3%4.3% conv.
belly button ring plastic9K/yr +22.7%3.6% conv.
acrylic belly button rings8K/yr +1.4%2.3% conv.
flexible belly button rings7K/yr -4.2%3.7% conv.
plastic belly ring7K/yr +0.9%4.7% conv.
rubber belly button rings6K/yr -14.6%4.7% conv.
plastic belly rings5K/yr -2.1%4.1% conv.
plastic belly button ring4K/yr +10.0%3.1% conv.

All search terms

Top plastic belly button rings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Longita Clear Belly Button Rings - Plastic Belly Rings for Pregnancy & Sports Surgery

Longita$7.984.4★213 rev

Longita Clear Belly Button Rings Plastic Belly Button Rings Plastic Belly Rings for Sports Surgery

Longita$7.114.4★213 rev

Longita Plastic Pregnancy Belly Button Rings Long Bar Navel Rings for Maternity Sport Pregnant Women Flexible Clear Belly Piercing Retainer Different Length bar and balls for Replacement 12-32mm

Longita$10.184.4★2,220 rev

Soziprix 14G Clear Plastic Belly Button Rings Flexible Piercing Retainers

Soziprix$6.814.6★61 rev

CrazyPiercing Assorted Lot of 100PCS Banana Piercing 14G Belly Button Rings Piercing Jewelry

CrazyPiercing$10.264.5★2,143 rev

Newest

by launch date

BodyBonita 3Pcs Clear PTFE Helix Rook Piercing Jewelry Bioflex Plastic Piercing Retainer for Surgery Work Sports Eyebrow Belly Button Ring Lip Earrings Studs for Women 6mm

BodyBonita$6.8440 rev

7mo ago

Soziprix 14G Clear Plastic Belly Button Rings Flexible Piercing Retainers

Soziprix$6.8161 rev

10mo ago

WildVibe Plastic Belly Button Rings Clear for Sports - Invisible 14g Belly Button Ring Plastic Piercing Retainers - Hypoallergenic Navel Jewelry Bioflex Navel Rings 8pc Pack for Women

WildVibe$10.1130 rev

12mo ago

Hoeudjo Pregnancy Belly Rings Maternity Belly Button Rings Plastic Long Bar Navel Ring for Maternity Sport Pregnant Women Different Length 18/32/35/38mm White

Hoeudjo$10.1220 rev

1y ago

Hoeudjo Clear Belly Button Ring Plastic Belly Button Rings Silicone Belly Piercing Retainers Pregnancy Long Navel Ring Bar Length 10/12/14/16mm 8pcs Replacement Balls

Hoeudjo$8.056 rev

1y ago

What buyers say about plastic belly button rings

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall15%

“Super comfortable”

Size-Overall15%

“Perfect for growing baby bump comfortable”

Quality-Overall15%

“Perfect Condition & Color Variation”

Color10%

“lots of colors”

Value For Money8%

“GREAT PRICE”

Advertised Vs Actual Product8%

“Exactly what I needed”

Ease Of Use6%

“Super easy to use”

Durability3%

“Good durability”

Brightness/Shine/Glow2%

“Glows”

Allergies2%

“no irritation”

What buyers complain about

Durability25%

“They just come apart”

Allergies21%

“Caused my skin irritation”

Quality-Overall10%

“Poor, flimsy quality”

Size-Overall10%

“Tiny”

Hard Feel4%

“It is hard plastic”

Brightness/Shine/Glow4%

“do not even glow in the dark”

Ease Of Use2%

“very hard to get the balls off”

Thickness2%

“Thickness”

Defective Material/Parts2%

“Balls not screwing so it automatically falls off”

Strength2%

“Break easy”

Top return reasons

Size-Overall40%

Defective Material/Parts9%

Advertised Vs Actual Product9%

Material Quality7%

Quality-Overall4%

Functionality-Overall4%

Wrong Dimensions3%

Comfort-Overall3%