Plastic Belly Button Rings

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

+4.7%

Conversion, latest week

5.4%

Market size, estimated

$63Ka year

Peak month

July1.3× the quietest month

Top search term

plastic belly button rings67K searches a year

Listings sell for $8.64 on average, from $4.82 to $15.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.64 that is $864 to $2K a year per listing.

Average price

$8.64under the $15 to $100 sweet spot

Price range

$4.82–$15.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$864–$2K

Returns

1.3%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #2,336 within Body Jewelry. It carries 541 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#2,336in Body Jewelry

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

541per listing

Listings tracked

37

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months