Skip to content

Plain Black Hoodie

Fail

Buyers convert on only 0.7% of searches, so Plain Black Hoodie is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$270K/yr1.6M searches / yr
90-day growth
-19.5%search demand this quarter
Competition
34%top-5 click share · 21 brands · 80 sellers

Flapen Score

Plain Black Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Plain Black Hoodie is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plain Black Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Plain Black Hoodie 1.6M times last year and spent an estimated $270K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
0.7%
Market size, estimated
$270Ka year
Peak month
December5.7× the quietest month
Top search term
black zip up hoodie415K searches a year

02 · Price

A sale here is worth $24.37.

Listings sell for $24.37 on average, from $10.61 to $54.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $24.37 that is $2K to $6K a year per listing.

Average price
$24.37inside the $15 to $100 sweet spot
Price range
$10.61–$54.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #104 within Fashion Hoodies & Sweatshirts. It carries 19,811 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
98%
Out of stock, average day
3.9%
Average rank
#104in Fashion Hoodies & Sweatshirts
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
19,811per listing
Listings tracked
53

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Plain Black Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

80

Top-5 brand share

75%

Top 20: 99%

Top-5 click share

34%

Top 20: 69%

Open market

21%

  • Brand 119%
  • Brand 219%
  • Brand 315%
  • Brand 414%
  • Brand 57%
  • Brand 64%

Demand

Plain Black Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KPrime Day '24Spike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Plain Black Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black zip up hoodie415K/yr
  • grey zip up hoodie141K/yr
  • black zip up123K/yr
  • black zip up jacket99K/yr
  • light weight zip up hoodie women46K/yr
  • zip up sweater110K/yr
  • grey zip up hoodie women48K/yr
  • zip ups74K/yr
  • gray zip up hoodie women42K/yr
  • grey jacket62K/yr

FAQ

Common Plain Black Hoodie questions

Answered from the same tracked data.