plain black hoodie
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.37avg listing price — sweet spot $15–$100
Price range
Great$10.61–$54.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$270K$270K/yr · 1.6M searches
Returns
Bad6.6%return rate — above 5% kills the launch gate
Review moat
Bad19,811.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, plain black hoodie is a $270K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
plain black hoodie market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $305K–$366K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 96%
- Out of stock
- 3.9%
- Avg brand age
- 37 months
- Avg seller age
- 134 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
80
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
34%
Top 20: 69%
Open market
21%
- Amazon Essentials19%
- PRETTYGARDEN19%
- Hanes15%
- Trendy Queen14%
- Fruit of the Loom7%
- MAGCOMSEN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.7×
Top plain black hoodie search terms
- black zip up hoodie415K/yr
- grey zip up hoodie141K/yr
- black zip up123K/yr
- black zip up jacket99K/yr
- light weight zip up hoodie women46K/yr
- zip up sweater110K/yr
- grey zip up hoodie women48K/yr
- zip ups74K/yr
- gray zip up hoodie women42K/yr
- grey jacket62K/yr
Top plain black hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Grey Medium)
PRETTYGARDEN$29.624.5★2,904 rev
Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Light Grey Heather Medium
Amazon Essentials$14.814.4★12,992 rev
Trendy Queen Womens Zip Up Hoodies Oversized Sweatshirts Fall Fashion Spring Outfits Casual Jackets 2026 Winter Clothes Grey M
Trendy Queen$28.364.4★6,535 rev
PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Black Medium)
PRETTYGARDEN$31.674.5★2,904 rev
Hanes mens Full-zip Eco-smart Hoodie athletic sweatshirts Black Large US
Hanes$12.604.6★88,186 rev
Newest
by launch date
Dnzzs Womens Zip Up Hoodie Oversized Acid Wash Sweatshirts Heavyweight Fall Fashion Outfits Casual Jackets Winter Clothes Grey Medium
Dnzzs$53.31113 rev
Pairxily Oversized Vintage Cotton Jacket Acid Wash Grunge Basic Zip Up Hoodie For Women Distressed Baggy Long Sleeve Tops(Black M)
Pairxily$35.26153 rev
QBK Light Weight Zip Up Hoodie Thin Summer Jacket For Women(Light Grey L)
QBK$25.07773 rev
TUVEKE Mens Black Zip Up Hoodie Athletic Hoodies Long Sleeve Fleece Hooded Sweatshirts Lightweigt with Pockets L
TUVEKE$19.67461 rev
Trendy Queen Womens Full Zip Up Hoodie Lightweight Cropped Sweatshirt Fall Outfits Slouchy Drop Shoulder Comfy Travel Casual Gym Workout Athletic Jackets Winter Fashion Maternity Clothes 2026 Grey L
Trendy Queen$28.331,165 rev
Trending
90-day click momentum
Amazon Essentials Girls Fleece Zip-Up Hooded Sweatshirt with Lined Hood and Rib Knit Detail Light Grey Heather Large
Amazon Essentials$12.594.7★
TUVEKE Mens Black Zip Up Hoodie Athletic Hoodies Long Sleeve Fleece Hooded Sweatshirts Lightweigt with Pockets L
TUVEKE$19.674.4★
Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Black X-Small
Amazon Essentials$14.794.4★
Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Light Grey Heather Medium
Amazon Essentials$14.814.4★
Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Dada Gray Pe Heather Large US
Hanes$14.594.2★
Common questions
- Is plain black hoodie profitable to sell on Amazon United States?
- The niche generates $270K/yr across 53 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the plain black hoodie niche?
- 21 brands and 80 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 75% of demand.
- When does demand for plain black hoodie peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.7× the quietest.
- What does it cost to enter the plain black hoodie niche?
- Listings span $10.61–$54.03; the average listing price is $24.37 (sweet spot $15–$100). The average incumbent carries 19,811 reviews — the moat a new listing must climb.