Plaid Shacket

Shoppers searched for this 711K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -64.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

711K

Growth, 90 days vs prior 90

-64.8%

Conversion, latest week

0.3%

Market size, estimated

$64Ka year

Top search term

plaid jacket69K searches a year

Listings sell for $28.01 on average, from $10.20 to $61.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.01 that is $0 to $3K a year per listing.

Average price

$28.01inside the $15 to $100 sweet spot

Price range

$10.20–$61.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

16.0%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #976 within Coats, Jackets & Vests. It carries 2,984 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

98%

Out of stock, average day

8.7%

Average rank

#976in Coats, Jackets & Vests

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,984per listing

Listings tracked

130

23 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months