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Plaid Christmas Stockings

Fail

Shoppers spend an estimated $0 a year here, so Plaid Christmas Stockings is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$0/yr111K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
51%top-5 click share · 10 brands · 11 sellers

Flapen Score

Plaid Christmas Stockings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Plaid Christmas Stockings is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plaid Christmas Stockings market on Amazon at a glance

Shoppers on Amazon United States searched for Plaid Christmas Stockings 111K times last year and spent an estimated $0. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November160.1× the quietest month
Top search term
plaid stockings23K searches a year

02 · Price

A sale here is worth $17.01.

Listings sell for $17.01 on average, from $8.76 to $23.57. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.01 that is $0 to $2K a year per listing.

Average price
$17.01inside the $15 to $100 sweet spot
Price range
$8.76–$23.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #16,426 within Socks & Hosiery. It carries 664 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
28.3%
Average rank
#16,426in Socks & Hosiery
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
664per listing
Listings tracked
27

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Plaid Christmas Stockings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

11

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

7%

  • Brand 137%
  • Brand 228%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Plaid Christmas Stockings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 160.1×

Search terms

Top Plaid Christmas Stockings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plaid stockings23K/yr
  • tartan stockings4K/yr
  • plaid stocking13K/yr
  • tartan plaid christmas stockings6K/yr
  • tartan christmas stockings4K/yr
  • buffalo plaid stockings12K/yr

Reviews and returns

What reviews say buyers love and hate about Plaid Christmas Stockings

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
7.0%of orders come back
“Too big”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Plaid Christmas Stockings questions

Answered from the same tracked data.