plaid boxers
Worth a lookShows a sweet-spot price point ($27.97 avg), but weak search conversion (0.9%) keeps it on the watch list.
Avg price
Incredible$27.97avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$9.07–$59.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad9,992.93avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 325K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, plaid boxers is a $81K/yr Amazon United States market (325K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
plaid boxers market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $70K–$84K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #261
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 88%
- Out of stock
- 8.7%
- Avg brand age
- 42 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
89
Top-5 brand share
82%
Top 20: 99%
Top-5 click share
21%
Top 20: 43%
Open market
15%
- IZOD51%
- BAMBOO COOL15%
- Hanes7%
- JupiterSecret7%
- ToBeInStyle3%
- Fruit of the Loom3%
- Open — no brand owns it (19 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 57 weeks — +18.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top plaid boxers search terms
- izod105K/yr
- izod boxers for men45K/yr
- plaid boxers34K/yr
- izod shirts17K/yr
- izod big and tall shirts for men16K/yr
- izod underwear for men16K/yr
- mens izod shirts11K/yr
- izod mens shirts12K/yr
- plaid underwear men8K/yr
- izod golf shirts5K/yr
Top plaid boxers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IZOD Mens Boxer Briefs - Soft Comfortable Mens Underwear Briefs Moisture Wicking Relaxed Fit 4 Inseam Boxers for Men Size Large Blue/Blue Print/Medieval Blue/Heather Grey Print
IZOD$37.354.7★1,407 rev
BAMBOO COOL Mens Underwear Woven Boxer Shorts Classic Relaxed Fit Lightweight Plaid Boxers 6 Pack
BAMBOO COOL$35.644.5★457 rev
JupiterSecret Mens Woven Boxers Underwear Pack Cotton Boxer Shorts Assorted Colors
JupiterSecret$20.084.2★1,534 rev
IZOD Mens Boxer Briefs - Soft Comfortable Mens Underwear Briefs Moisture Wicking Relaxed Fit 4 Inseam Boxers for Men Size Large Black/Charcoal
IZOD$34.374.7★1,407 rev
Maizhou Mens Underwear Boxers 2-Pack Cotton Woven Underwear Shorts Assorted Colors Boxers for Men Random 2 PCS/SET Size M
Maizhou$10.103.4★42 rev
Newest
by launch dateMaizhou Mens Underwear Boxers 2-Pack Cotton Woven Underwear Shorts Assorted Colors Boxers for Men Random 2 PCS/SET Size M
Maizhou$10.1042 rev
Fruit of the Loom Mens Tag Free Woven Boxer Shorts Relaxed Fit Moisture Wicking Assorted Gingham Stripe - Large
Fruit of the Loom$23.5239,055 rev
IZOD Mens Underwear Boxer Shorts - 8 Pack Soft Performance Knit 4 Inseam Relaxed Fit Cotton Boxers for Men with Button Fly Size Large Black/Charcoal
IZOD$58.54486 rev
IZOD Mens Underwear Boxer Shorts - 8 Pack Soft Performance Knit 4 Inseam Relaxed Fit Cotton Boxers for Men with Button Fly Size Large Blue/Blue Print/Medieval Blue/Heather Grey Print
IZOD$58.18486 rev
BAMBOO COOL Mens Underwear Woven Boxer Shorts Classic Relaxed Fit Lightweight Plaid Boxers 6 Pack
BAMBOO COOL$35.33457 rev
Trending
90-day click momentum
Hanes Mens Boxers Cotton Knit Comfortable Boxer Underwear Moisture-wicking Cotton Boxers 5 count (pack of 1)
Hanes$19.564.6★
Fruit of the Loom Mens Tag Free Woven Boxer Shorts Relaxed Fit Moisture Wicking Assorted Gingham Stripe - Large
Fruit of the Loom$23.524.5★
Hanes Men Hanes Mens Tagless Boxers with Exposed Waistband Assorted Multi-Packs and Colors
Hanes$24.384.6★
BAMBOO COOL Mens Underwear Woven Boxer Shorts Classic Relaxed Fit Lightweight Plaid Boxers 6 Pack
BAMBOO COOL$35.644.5★
BAMBOO COOL Mens Boxer Shorts Underwear Soft Comfortable Breathable Classic Casual Loose Stretch Knit Short (3 Pack) Large
BAMBOO COOL$34.634.6★
What buyers say about plaid boxers
What buyers praise and complain about, mined from review topics.What buyers love
“very comfortable to wear”
“Nice smooth fit”
“Good quality, arrived on time as promised”
“They are affordable”
“Comfortable and Breathable”
“Very breathable material”
“The cotton is very soft”
“As Described”
“Colors bright”
“Well made and durable”
What buyers complain about
“Too short”
“Low quality”
“Flimsy material”
“NOT COMFORTABLE”
“Won't last”
“The thickness is about the same too”
“Waste of money”
“No stretch not comfortable”
“Misleading product description”
“Very thin”
Top return reasons
Common questions
- Is plaid boxers profitable to sell on Amazon United States?
- The niche generates $81K/yr across 129 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +18.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the plaid boxers niche?
- 25 brands and 89 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in plaid boxers?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.6%.
- When does demand for plaid boxers peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the plaid boxers niche?
- Listings span $9.07–$59.66; the average listing price is $27.97 (sweet spot $15–$100). The average incumbent carries 9,993 reviews — the moat a new listing must climb.