Plaid Boxers

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

325K

Growth, 90 days vs prior 90

+18.2%

Conversion, latest week

0.9%

Market size, estimated

$81Ka year

Peak month

December2.4× the quietest month

Top search term

izod105K searches a year

Listings sell for $27.97 on average, from $9.07 to $59.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.97 that is $0 to $3K a year per listing.

Average price

$27.97inside the $15 to $100 sweet spot

Price range

$9.07–$59.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #261 within Underwear. It carries 9,993 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

99%

Out of stock, average day

8.7%

Average rank

#261in Underwear

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

9,993per listing

Listings tracked

129

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months