Plaid

Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months

417K

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

0.6%

Market size, estimated

$53Ka year

Peak month

October4.3× the quietest month

Top search term

plaid115K searches a year

Listings sell for $21.35 on average, from $9.07 to $36.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.35 that is $0 to $2K a year per listing.

Average price

$21.35inside the $15 to $100 sweet spot

Price range

$9.07–$36.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

10.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #2,128 within Button-Down Shirts. It carries 9,957 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

2.2%

Average rank

#2,128in Button-Down Shirts

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

9,957per listing

Listings tracked

129

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months