pj mask headquarters
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$19.94avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$5.74–$44.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good989.91avg incumbent reviews — the moat a new listing must climb
Market size
Good$413K$413K/yr · 1.4M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pj mask headquarters is a $413K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
pj mask headquarters market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $598K–$798K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #2,652
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 80%
- Out of stock
- 24.9%
- Avg brand age
- 39 months
- Avg seller age
- 145 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
160
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
24%
Top 20: 58%
Open market
4%
- PJ Masks69%
- INTIMO19%
- Maribus-FL3%
- Disney2%
- Duoyeree1%
- Hovkib1%
- Open — no brand owns it (6 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top pj mask headquarters search terms
- pj masks toys622K/yr
- pj mask200K/yr
- pj masks178K/yr
- pj mask toys87K/yr
- pj masks figures24K/yr
- pj mask pajamas33K/yr
- catboy18K/yr
- pj masks pajamas18K/yr
- pj masks toys for boys62K/yr
- pj mask toy17K/yr
Top pj mask headquarters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PJ Masks Toddler Boys 2 piece Short Sleeves Pants Pajamas Set (5T Red/Blue)
PJ Masks$12.724.7★303 rev
PJ Masks Catboy Deluxe Vehicle Preschool Toy Cat-Car Toy with Spinning Super Cat Stripes and Catboy Action Figure for Kids Ages 3 and Up
PJ Masks$9.884.6★1,657 rev
PJ Masks Catboy Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband and-Costume-Mask Kids 3+ Years
PJ Masks$30.664.8★2,708 rev
PJ Masks Pajamas | Cozy Kids Pajamas | Catboy Owlette Gekko | Boys Cotton Pajama Set Size 6 Multicoloured
PJ Masks$23.854.4★4,982 rev
PJ Masks Night Time Mission Glow-in-the-Dark Action Figure Set Preschool Toy for Kids Ages 3 and Up 4 Figures and 1 Accessory
PJ Masks$24.784.7★1,172 rev
Newest
by launch date
Disney PJ Masks Coloring and Activity Book Set - Bundle of PJ Masks Activity Set with Coloring Book Activity Pages Stickers More | Art and Drawing Set
Disney$10.2138 rev
PJ Masks Toddler Boys Gekko Catboy Owlette Unbeatable Power Heroes 2 Piece Long Sleeve Pajama Set (5T)
INTIMO$18.2513 rev
PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 2T)
INTIMO$19.4947 rev
PJ Masks Boys 3-Piece Set - Short Sleeve Shirt Tank Top and Shorts - Summer Outfit Bundle for Kids and Toddlers (Blue and Gray Size 7)
PJ Masks$11.9937 rev
PJ Masks Power Heroes PJ Explorider Converting Vehicle with 3 Modes Lights & Sounds Toys for Boys and Girls 3 Years and Up Preschool Toys
PJ Masks$22.98235 rev
Trending
90-day click momentumPJ Masks Toddler Boys 2 Piece Short Sleeves Pants Pajamas Set (3T Red/Blue)
PJ Masks$12.874.7★
PJ Masks Toddler Boys Gekko Catboy Owlette Unbeatable Power Heroes 2 Piece Long Sleeve Pajama Set (5T)
INTIMO$18.254.3★
PJ Masks Catboy Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband and-Costume-Mask Kids 3+ Years
PJ Masks$30.664.8★
PJ Masks Owlette Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband Costume Mask Kids 3+ Years
PJ Masks$30.424.8★
PJ Masks Gekko Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband Costume Mask Kids 3+ Years
PJ Masks$30.474.8★
What buyers say about pj mask headquarters
What buyers praise and complain about, mined from review topics.What buyers love
“Fun toy”
“Toy seems to be of good quality”
“Sizing was accurate”
“The colors are bright”
“Worth it”
“Surprisingly great material quality”
“Very comfortable”
“These pjs masks are so soft and comfortable”
“As advertised”
“Great gift”
What buyers complain about
“honestly too small”
“Not the best”
“These will break apart very easily within weeks”
“It broke apart after 4 months”
“The material isnt the best”
“They don't glow in the dark”
“as usual the picture is deceiving”
“Directions were different”
“Not a ton of elastic in the pants”
“The elastic strap around them did not stay on long”
Top return reasons
Common questions
- Is pj mask headquarters profitable to sell on Amazon United States?
- The niche generates $413K/yr across 91 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the pj mask headquarters niche?
- 12 brands and 160 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in pj mask headquarters?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.8%.
- When does demand for pj mask headquarters peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the pj mask headquarters niche?
- Listings span $5.74–$44.96; the average listing price is $19.94 (sweet spot $15–$100). The average incumbent carries 990 reviews — the moat a new listing must climb.