Pj Mask Headquarters

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $413K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-22.9%

Conversion, latest week

1.5%

Market size, estimated

$413Ka year

Peak month

December3.5× the quietest month

Top search term

pj masks toys622K searches a year

Listings sell for $19.94 on average, from $5.74 to $44.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $19.94 that is $5K to $10K a year per listing.

Average price

$19.94inside the $15 to $100 sweet spot

Price range

$5.74–$44.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

1.8%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #2,652 within Clothing. It carries 990 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

97%

Out of stock, average day

24.9%

Average rank

#2,652in Clothing

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

990per listing

Listings tracked

91

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months