pj mask backpack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.40avg listing price — sweet spot $15–$100
Growth
Great+90.7%90-day search growth — must beat 0% to launch
Price range
Great$11.59–$31.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,060.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad7.9%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 24K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pj mask backpack is a $5K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 33/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
pj mask backpack market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $11K–$16K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #2,574
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 18.8%
- Avg brand age
- 42 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Disney47%
- PJ Masks30%
- AI ACCESSORY INNOVATIONS9%
- Fast Forward9%
- Paw Patrol5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +90.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 12.1×
Top pj mask backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney PJ Masks Boys 16 inch School Backpack (One Size Blue)
Disney$14.594.8★684 rev
PJ MASKS Girls & Boys Pre School 4 Piece Backpack Set; Catboy Gekko & Owlette Kids 16 School Bag Front Zip Pocket Blue
PJ Masks$30.364.7★242 rev
Fast Forward PJ Masks Boy Backpack for Kids - Iconic Little Kids Back Pack with Padded Straps & Zip Compartment Kid Bagpack - Comfy Toddler Bookbag and Backpack for Boys - 15
Fast Forward$19.604.6★130 rev
PJ Masks Toddler Boys 2 piece Short Sleeves Pants Pajamas Set (5T Red/Blue)
PJ Masks$12.724.7★303 rev
PJ Masks Boys Backpack
PJ Masks$30.654.6★1,839 rev
Newest
by launch dateFast Forward PJ Masks Boy Backpack for Kids - Iconic Little Kids Back Pack with Padded Straps & Zip Compartment Kid Bagpack - Comfy Toddler Bookbag and Backpack for Boys - 15
Fast Forward$19.60130 rev
Disney PJ Masks Mini Backpack for Boys - Bundle with 11 Mini School Bag for Toddlers Plus Stickers Water Bottle More | PJ Masks Small Backpack for Kids Girls
Disney$16.855 rev
PJ Masks Backpack and Lunch Bag Set for Toddlers School Bundle + More
Disney$29.7514 rev
PJ Masks Heroes Unite Backpack - Featuring Catboy Owlette Gekko and PJ Robot Ready to Tackle Adventures Backpack Bag
PJ Masks$16.5325 rev
AI ACCESSORY INNOVATIONS PJ Masks Backpack Gekko Owlette Catboy Racing Car Travel Backpack Bag For Toys 13
AI ACCESSORY INNOVATIONS$23.6843 rev
Trending
90-day click momentumPJ Masks Toddler Boys 2 piece Short Sleeves Pants Pajamas Set (5T Red/Blue)
PJ Masks$12.724.7★
PJ Masks Boys Baseball Cap - Catboy Owlette Gecko Curved Brim Snap Back Adjustable Hat Size Age 2-4T Pj Masks Blue
PJ Masks$11.594.8★
PJ Masks Toddler Boys T-Shirts 3 Pack - PJ Masks Clothes for Toddlers Featuring Catboy Gekko and Owlette (Red/Green/Blue 3T)
PJ Masks$16.304.7★
Paw Patrol Backpack | Chase Rubble Marshall Boys Backpacks | School Bag for Kids
Paw Patrol$24.574.6★
Fast Forward PJ Masks Boy Backpack for Kids - Iconic Little Kids Back Pack with Padded Straps & Zip Compartment Kid Bagpack - Comfy Toddler Bookbag and Backpack for Boys - 15
Fast Forward$19.604.6★
What buyers say about pj mask backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Sizing was accurate”
“Good quality backpack”
“Sturdy”
“colorful”
“The zipper is very easy to open”
“Its lightweight”
“Very good material love it my son loves it”
“launder well with no shrinkage”
“easy to adjust”
“Seems very well made and durable”
What buyers complain about
“Too big for toddler”
“Poor quality”
“pockets on side arent big enough for bottles or cups”
“as usual the picture is deceiving”
“Broke within a week”
“The bag is not sturdy”
“The neck is a little tight on Geko”
“Cheap material”
“The padding isn't very soft either”
“Not waterproof and is small”
Top return reasons
Common questions
- Is pj mask backpack profitable to sell on Amazon United States?
- The niche generates $5K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +90.7%. Flapen's verdict: Skip it (33/100).
- How competitive is the pj mask backpack niche?
- 5 brands and 15 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pj mask backpack?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 7.9% — above our launch gate.
- When does demand for pj mask backpack peak?
- Demand peaks in Jul–Aug; the busiest month runs 12.1× the quietest.
- What does it cost to enter the pj mask backpack niche?
- Listings span $11.59–$31.00; the average listing price is $21.40 (sweet spot $15–$100). The average incumbent carries 1,060 reviews — the moat a new listing must climb.