Is pizza costume profitable to sell on Amazon United States?

The niche generates $91K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (34/100).

How competitive is the pizza costume niche?

14 brands and 39 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in pizza costume?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness. The return rate is 13.7% — above our launch gate.

When does demand for pizza costume peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 31.7× the quietest.

What does it cost to enter the pizza costume niche?

Listings span $9.44–$225.17; the average listing price is $40.56 (sweet spot $15–$100). The average incumbent carries 113 reviews — the moat a new listing must climb.

pizza costume

Skip it

High returns (13.7%) — this niche doesn't clear our bar today.

Avg price

Incredible$40.56

avg listing price — sweet spot $15–$100

Review moat

Great113.47

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Price range

Okay$9.44–$225.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$91K

$91K/yr · 111K searches

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Returns

Bad13.7%

return rate — above 5% kills the launch gate

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, pizza costume is a $91K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 34/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pizza costume market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $162K–$203K; units × avg price
Conversion rate: 2.0%
Avg BSR: #33,079
Page quality: 0%
Prime: 87%
Sponsored: 60%
Out of stock: 30.8%
Avg brand age: 43 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 flat

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

19%

Magrank35%
ReneeCho16%
Rubies14%
Maisolly7%
Kouga4%
Goodstoworld4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 31.7×

Open Trend

Top pizza costume search terms

pizza costume62K/yr -14.7%2.7% conv.
pizza costume adult37K/yr -2.4%2.5% conv.
pizza slice costume4K/yr -4.6%2.8% conv.
adult pizza costume5K/yr -30.0%3.3% conv.
pizza halloween costume4K/yr +25.0%0.9% conv.

All search terms

Top pizza costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Magrank Women Pizza Poncho Food Costume Halloween Party Cosplay Outfits

Magrank$22.554.4★35 rev

Rubies Pizza Costume for Adults Unisex Standard

Rubies$30.354.4★331 rev

ReneeCho Adults Pizza Slice Costume Halloween Mens Food Mascot Couple Match Women One Piece Loose Type

ReneeCho$23.814.1★235 rev

Maisolly Womens Halloween Cosplay Party Pizza Costume Adult Funny Food Long Sleeve One Piece Pajama S

Maisolly$28.184.4★18 rev

Kouga 3D Funny Realistic Food Pepperoni Cheese Pizza Unisex Bucket Hat Summer Beach Sun Hat Packable Fisherman Hat One Size

Kouga$16.603.8★41 rev

Newest

by launch date

VioraWhite Inflatable Pizza Costume for Adult Funny Summer Blow Up Costume for Party Cosplay Easter Carnival

VioraWhite$29.409 rev

3mo ago

Magrank Women Pizza Poncho Food Costume Halloween Party Cosplay Outfits

Magrank$22.5535 rev

11mo ago

Spirit Halloween Disney Toy Story Adult Pizza Planet Costume Kit Officially Licensed Disney Halloween Costumes Men Size ADULT LARGE Standard Red

Spirit Halloween$58.336 rev

1y ago

Gonglian Global Adult Pizza Halloween Delicious Pizza Mascot Costume Italian Pizza Store Event Pizza Character Performance Outfit

Gonglian Global$225.170 rev

1y ago

Maisolly Womens Halloween Cosplay Party Pizza Costume Adult Funny Food Long Sleeve One Piece Pajama S

Maisolly$28.1818 rev

2y ago

What buyers say about pizza costume

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall31%

“Its very comfortable”

Size-Overall13%

“I am a 2x to 3x size and fit great”

Advertised Vs Actual Product13%

“Just like the picture”

Fun/Entertainment Experience13%

“Its so cute and fun”

Thickness6%

“fin”

Adjustability/Rotatability/Reclining6%

“Adjustable, easy to wear and comfortable”

Stitch/Finish/Polish6%

“Glad I know how to sew”

Value For Money6%

“value”

What buyers complain about

Size-Overall50%

“The slice of pizza on it is ridiculously tiny”

Adhesion/Stickiness25%

“half not even glued to headband”

Top return reasons

Size-Overall42%

Advertised Vs Actual Product9%

Length8%

Product Condition7%

Quality-Overall5%

Shape/Style4%

Material Quality4%

Chest Fit4%

Value For Money2%

Wrinkles2%

Common questions

Is pizza costume profitable to sell on Amazon United States?: The niche generates $91K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (34/100).
How competitive is the pizza costume niche?: 14 brands and 39 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in pizza costume?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness. The return rate is 13.7% — above our launch gate.
When does demand for pizza costume peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 31.7× the quietest.
What does it cost to enter the pizza costume niche?: Listings span $9.44–$225.17; the average listing price is $40.56 (sweet spot $15–$100). The average incumbent carries 113 reviews — the moat a new listing must climb.