pittsburgh penguins hat
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.70avg listing price — sweet spot $15–$100
Price range
Great$12.86–$44.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great355.36avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 49K searches
According to Flapen's Amazon United States niche tracking, pittsburgh penguins hat is a $10K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
pittsburgh penguins hat market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $29K–$36K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #10,386
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 33%
- Out of stock
- 31.7%
- Avg brand age
- 47 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
46
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
45%
Top 20: 81%
Open market
6%
- AMERICAN NEEDLE51%
- 4725%
- ZHATS6%
- Mitchell & Ness5%
- New Era3%
- Outerstuff3%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top pittsburgh penguins hat search terms
- pittsburgh penguins hat36K/yr
- penguins hat9K/yr
- pittsburgh penguins hats3K/yr
Top pittsburgh penguins hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMERICAN NEEDLE Pittsburgh Penguins Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Ivory/Black (23020A-PPN-IBLK)
AMERICAN NEEDLE$28.514.7★100 rev
AMERICAN NEEDLE Officially Licensed NHL Pittsburgh Penguins Team Hat Embroidered Logo Flat Brim Snapback Black/Gold
AMERICAN NEEDLE$32.724.5★143 rev
AMERICAN NEEDLE Pittsburgh Penguins Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-PPN-IBLK)
AMERICAN NEEDLE$25.234.7★113 rev
47 Brand NHL Pittsburgh Penguins MVP H-MVP15WBV-BKB Unisex Black
47$28.644.8★397 rev
NHL Pittsburgh Penguins 47 Clean Up Adjustable Hat Black One Size
47$27.664.7★2,945 rev
Newest
by launch date
Pittsburgh Penguins Franchise Vintage Columbia Blue Mens Hat Cap Fitted (US Alpha Large)
47$28.800 rev
Mitchell & Ness Pittsburgh Penguins NHL 2 Tone Side Patch Snapback Hat Cap Black
Mitchell & Ness$37.814 rev
Mitchell & Ness Pittsburgh Penguins Pinch Adjustable Hat (US Alpha One Size Black)
Mitchell & Ness$30.990 rev
AMERICAN NEEDLE Unisex Pittsburgh Penguins Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-PPN-BLK)
AMERICAN NEEDLE$27.2349 rev
AMERICAN NEEDLE Officially Licensed NHL Block Letter Snapback Cap Pittsburgh Penguins Hockey Hat Flat Brim
AMERICAN NEEDLE$44.496 rev
Trending
90-day click momentum
Pittsburgh Penguins Franchise Vintage Classic Black Hat Cap Mens Fitted (US Alpha Large)
47$29.800.0★
Pittsburgh Penguins Franchise Vintage Columbia Blue Mens Hat Cap Fitted (US Alpha Large)
47$28.800.0★
AMERICAN NEEDLE Officially Licensed NHL Pittsburgh Penguins Team Hat Embroidered Logo Flat Brim Snapback Black/Gold
AMERICAN NEEDLE$32.724.5★
Pittsburgh Hockey Sticks Retro Pit Baseball Hat Dad Cap Black
Generic$27.980.0★
AMERICAN NEEDLE Officially Licensed NHL Block Letter Snapback Cap Pittsburgh Penguins Hockey Hat Flat Brim
AMERICAN NEEDLE$44.494.2★
What buyers say about pittsburgh penguins hat
What buyers praise and complain about, mined from review topics.What buyers love
“Wonderful hat for the price”
“Great quality hat”
“Exactly what you ordered”
“as it is lighter weight”
“The colors pop”
“I like the material”
“Great Fit For Big Heads”
What buyers complain about
“Had to clean up the stitching cause it was frayed”
“Not What It Seems”
“Hat is actually very large”
Top return reasons
Common questions
- Is pittsburgh penguins hat profitable to sell on Amazon United States?
- The niche generates $10K/yr across 39 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the pittsburgh penguins hat niche?
- 10 brands and 46 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in pittsburgh penguins hat?
- Top complaints mined from reviews: Stitch/Finish/Polish, Advertised Vs Actual Product, Size-Overall. The return rate is 2.9%.
- When does demand for pittsburgh penguins hat peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the pittsburgh penguins hat niche?
- Listings span $12.86–$44.49; the average listing price is $28.70 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.