Pith Helmet
FailShoppers spend an estimated $42K a year here, so Pith Helmet is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $42K/yr86K searches / yr
- 90-day growth
- +39.0%search demand this quarter
- Competition
- 57%top-5 click share · 11 brands · 24 sellers
Flapen Score
Pith Helmet against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pith Helmet is stronger. Inside it, weaker.
Market
The Pith Helmet market on Amazon at a glance
Shoppers on Amazon United States searched for Pith Helmet 86K times last year and spent an estimated $42K. The top 5 brands take 87% of clicks. Demand peaks in Jun–Jul–Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- +39.0%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $42Ka year
- Peak month
- October2.7× the quietest month
- Top search term
- pith helmet47K searches a year
02 · Price
A sale here is worth $32.27.
Listings sell for $32.27 on average, from $17.88 to $67.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $32.27 that is $0 to $3K a year per listing.
- Average price
- $32.27inside the $15 to $100 sweet spot
- Price range
- $17.88–$67.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 8.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,798 within Sun Hats. It carries 312 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 74%
- Out of stock, average day
- 7.0%
- Average rank
- #1,798in Sun Hats
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 312per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Pith Helmet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Straw Helmet Pith Sun Hat Summer Men Vietnam War Army Hat Dad Boater Bucket Hats Safari Cap
- Price
- $29.29
- Rating
- 4.4/5
- Reviews
- 587
- Age
- 5y ago

Armycrew British Style 100% Genuine Pith Helmet Safari Hat - Khaki
- Price
- $67.45
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 7y ago

Armycrew French Style 100% Genuine Pith Helmet Safari Hat - Khaki
- Price
- $65.92
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 7y ago

Straw Helmet Pith Sun Hat Summer Men Vietnam War Army Hat Dad Boater Bucket Hats Safari Cap
- Price
- $29.18
- Rating
- 4.4/5
- Reviews
- 587
- Age
- 7y ago

Straw Helmet Pith Sun Hat Summer Men Vietnam War Army Hat Dad Boater Bucket Hats Safari Cap
- Price
- $30.54
- Rating
- 4.4/5
- Reviews
- 587
- Age
- 7y ago
Trending
estimated 90-day click momentum
Straw Helmet Pith Sun Hat Summer Men Vietnam War Army Hat Dad Boater Bucket Hats Safari Cap
- Price
- $29.18
- Rating
- 4.4/5
- Reviews
- 587
- Age
- 7y ago

2 Pcs Pith Helmet Hat for Men Adjustable Straw Sun Hats Breathable Adult British Safari Explorer Hat for Outdoor Adventuring Fishing Hiking Gardening
- Price
- $45.03
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 7mo ago

Straw Helmet Pith Sun Hat Summer Men Vietnam War Army Hat Dad Boater Bucket Hats Safari Cap
- Price
- $29.29
- Rating
- 4.4/5
- Reviews
- 587
- Age
- 5y ago

Straw Helmet Pith Sun Hat Summer Men Vietnam War Army Hat Dad Boater Bucket Hats Safari Cap
- Price
- $30.54
- Rating
- 4.4/5
- Reviews
- 587
- Age
- 7y ago

Armycrew French Style 100% Genuine Pith Helmet Safari Hat - Khaki
- Price
- $65.92
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 7y ago
Newest
by launch date
2 Pcs Pith Helmet Hat for Men Adjustable Straw Sun Hats Breathable Adult British Safari Explorer Hat for Outdoor Adventuring Fishing Hiking Gardening
- Price
- $45.03
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 7mo ago

Vaulted Skulls & Co Pith Hat | Safari Hat | Pith Helmet | Explorer Hats | Army Helmet | Jungle Costume | Archeologist Costume | Adventure Cap (Tan)
- Price
- $20.28
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

White Pith Hat | Safari Hat | Pith Helmet | Explorer Hats | Mailman Hats | British Army Helmet | Jungle Explorer Costume | Archeologist Costume | Colonial Cap | Adventure Cap | Adjustable Fit | White
- Price
- $17.88
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

EverJoy Party Adult Safari Pith Hat French Beige Costume Helmet - Explorers - Adventure - Tropical Helmet
- Price
- $29.10
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago

EverJoy Party Adult British Colonial Pith Helmet - Ideal for Jungle Safaris Zoo Keeper Explorer Guide and Halloween Costume Accessories
- Price
- $18.71
- Rating
- 3.6/5
- Reviews
- 26
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
24
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
8%
- SAJUZEN33%
- Armycrew23%
- Nicky Bigs Novelties12%
- EverJoy Party10%
- Rothco9%
- Vaulted Skulls & Co5%
- Open — no brand owns it (5 brands, 8%)
Demand
Pith Helmet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Oct · busiest ÷ quietest = 2.7×
Search terms
Top Pith Helmet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pith helmet47K/yr
- pith helmets for men15K/yr
- pith14K/yr
- pith hat7K/yr
- safari helmet3K/yr
Reviews and returns
What reviews say buyers love and hate about Pith Helmet
We read the reviews and the return reasons for every product selling here.
“My head is just average size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pith Helmet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









