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Pith Helmet

Fail

Shoppers spend an estimated $42K a year here, so Pith Helmet is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$42K/yr86K searches / yr
90-day growth
+39.0%search demand this quarter
Competition
57%top-5 click share · 11 brands · 24 sellers

Flapen Score

Pith Helmet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pith Helmet is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pith Helmet market on Amazon at a glance

Shoppers on Amazon United States searched for Pith Helmet 86K times last year and spent an estimated $42K. The top 5 brands take 87% of clicks. Demand peaks in Jun–Jul–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+39.0%
Conversion, latest week
1.5%
Market size, estimated
$42Ka year
Peak month
October2.7× the quietest month
Top search term
pith helmet47K searches a year

02 · Price

A sale here is worth $32.27.

Listings sell for $32.27 on average, from $17.88 to $67.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $32.27 that is $0 to $3K a year per listing.

Average price
$32.27inside the $15 to $100 sweet spot
Price range
$17.88–$67.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,798 within Sun Hats. It carries 312 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
74%
Out of stock, average day
7.0%
Average rank
#1,798in Sun Hats
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
312per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Pith Helmet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

24

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

8%

  • Brand 133%
  • Brand 223%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (5 brands, 8%)

Demand

Pith Helmet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 2.7×

Search terms

Top Pith Helmet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pith helmet47K/yr
  • pith helmets for men15K/yr
  • pith14K/yr
  • pith hat7K/yr
  • safari helmet3K/yr

Reviews and returns

What reviews say buyers love and hate about Pith Helmet

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
8.7%of orders come back
“My head is just average size”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pith Helmet questions

Answered from the same tracked data.