Is pisces profitable to sell on Amazon United States?

The niche generates $29K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -89.4%. Flapen's verdict: Skip it (43/100).

How competitive is the pisces niche?

32 brands and 51 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in pisces?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 1.3%.

When does demand for pisces peak?

Demand peaks in Feb–Mar–Dec; the busiest month runs 16.7× the quietest.

What does it cost to enter the pisces niche?

Listings span $3.26–$121.81; the average listing price is $16.41 (sweet spot $15–$100). The average incumbent carries 1,339 reviews — the moat a new listing must climb.

pisces

Skip it

Soft demand (-89.4% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Avg price

Great$16.41

avg listing price — sweet spot $15–$100

Price range

Good$3.26–$121.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,338.55

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$29K

$29K/yr · 205K searches

Growth

Bad-89.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, pisces is a $29K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

pisces market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $82K–$98K; units × avg price
Conversion rate: 0.9%
Avg BSR: #6,227
Page quality: 0%
Prime: 97%
Sponsored: 79%
Out of stock: 20.0%
Avg brand age: 35 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

32 falling

Sellers

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

44%

Top 20: 83%

Open market

41%

HAPPYPOP19%
TGOLM15%
GolbalJew9%
HDCRYSTALGIFTS6%
wet n wild5%
Aovila5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -89.4% search growth over the last 90 days.

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 16.7×

Open Trend

Top pisces search terms

pisces70K/yr -72.8%0.5% conv.
pisces gifts for women77K/yr -95.3%1.3% conv.
pisces gifts39K/yr -95.7%0.9% conv.
piscis5K/yr -23.4%0.3% conv.
pisces gifts for men7K/yr -92.7%0.8% conv.
pisces birthday gifts for women6K/yr -97.9%2.4% conv.

All search terms

Top pisces products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TGOLM 14k Gold Plated Pisces Sign March Birthstone Created-aquamarine Crystal Necklace for Women Birthday Gift

TGOLM$14.694.6★489 rev

HAPPYPOP Pisces Gifts Women Men- Astrology Constellation Horoscope Gifts Zodiac Birthday Galaxy Pisces Socks Green

HAPPYPOP$8.514.8★261 rev

GolbalJew Pisces Zodiac Bracelets Healing Crystal 12 Constellations Protection Stone Beads Bracelet for Women Birthday Zodiac Gifts Horoscope Spiritual Jewelry

GolbalJew$8.844.6★941 rev

3D Constellation Crystal Ball Paperweight Pisces Birthday Gift for Women

HDCRYSTALGIFTS$9.394.6★1,818 rev

wet n wild Color Icon Lip Gloss Pisces

wet n wild$3.264.4★2,109 rev

Newest

by launch date

Pisces Birthday Gifts for Women 12PCS Purple Zodiac Gift Baskets for Women with 16 oz Pisces Glass Cup Candle Mini Jewelry Gift Box Unique Womens Birthday Gifts for Best Friend Her Mom Sister

Suhctuptx$25.5139 rev

6mo ago

14PCS Pisces Birthday Gifts for Women 12 Pisces Zodiac Gifts for Women Bakets Get Well Gifts for Woman Friends Female Friendship Pis Astrological 16 oz Glass Cups with Gift Set Box

GiftPeak$24.12173 rev

7mo ago

Pisces Unique Astrology Gift Zodiac Sign Decor Gifts Natural Crystal Zodiac Painting for Wall Art Office Decor Home Decor February March Birthday Gifts for Women Friend

Generic$26.7824 rev

12mo ago

XYZONE Pisces Gifts for Women Pisces Zodiac Cosmetics Bag Travel Makeup Bags Pisces Birthday Gifts for Women & Astrology Lovers

XYZONE$13.3999 rev

1y ago

virsomier 5pcs Funny Pisces Pens - 12 Constellation Birthday Gift Office School Writing Pens for Friends and Colleague Smooth Writing Quick Drying Black Ink (Pisces)

virsomier$9.9427 rev

1y ago

What buyers say about pisces

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose21%

“Very adorable gift”

Quality-Overall14%

“It feels elegant and thoughtfully made”

Color13%

“The color is very pretty”

Smell13%

“the soap smells lovely”

Soft Feel6%

“The Pisces socks are soft and comfortable”

Advertised Vs Actual Product5%

“Item as expected”

Design-Overall4%

“Design is very nice”

Brightness/Shine/Glow4%

“Nice sparkles”

Value For Money3%

“I found it a good value for the money compared to other plushies of similar size”

Size-Overall2%

“Fits nice”

What buyers complain about

Size-Overall20%

“it's a little big for my wrist”

Quality-Overall10%

“Cheap”

Smell7%

“The wick stinks”

Durability6%

“broke after a few months”

Precious Gemstone5%

“The stone fell out of my bracelet what can I do”

Advertised Vs Actual Product5%

“Did not look as advertised”

Color5%

“Didn't think I was going to like the color however I love it”

Value For Money4%

“they're all a bit cheap”

Strap/String Quality2%

“Mine had strings hanging out that I had to cut off like a bunch of Em”

Material Quality2%

“the material is very thin”

Top return reasons

Size-Overall34%

Advertised Vs Actual Product15%

Quality-Overall7%

Wrist Fit5%

Color5%

Value For Money4%

Smell4%

Chain/Key Quality3%

Durability2%

Design-Overall2%

Common questions

Is pisces profitable to sell on Amazon United States?: The niche generates $29K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -89.4%. Flapen's verdict: Skip it (43/100).
How competitive is the pisces niche?: 32 brands and 51 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in pisces?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 1.3%.
When does demand for pisces peak?: Demand peaks in Feb–Mar–Dec; the busiest month runs 16.7× the quietest.
What does it cost to enter the pisces niche?: Listings span $3.26–$121.81; the average listing price is $16.41 (sweet spot $15–$100). The average incumbent carries 1,339 reviews — the moat a new listing must climb.