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Pirate Hook

Fail

An estimated 5.9% of orders come back, so Pirate Hook is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$120K/yr158K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
52%top-5 click share · 23 brands · 53 sellers

Flapen Score

Pirate Hook against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pirate Hook is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pirate Hook market on Amazon at a glance

Shoppers on Amazon United States searched for Pirate Hook 158K times last year and spent an estimated $120K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
5.6%
Market size, estimated
$120Ka year
Peak month
October10.4× the quietest month
Top search term
pirate hook67K searches a year

02 · Price

A sale here is worth $13.51.

Listings sell for $13.51 on average, from $7.15 to $28.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.51 that is $3K to $7K a year per listing.

Average price
$13.51under the $15 to $100 sweet spot
Price range
$7.15–$28.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #2,388 within Boys. It carries 149 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
6.1%
Average rank
#2,388in Boys
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
149per listing
Listings tracked
27

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Pirate Hook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

53

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

52%

Top 20: 92%

Open market

32%

  • Brand 130%
  • Brand 220%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Pirate Hook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.4×

Search terms

Top Pirate Hook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pirate hook67K/yr
  • hand hook12K/yr
  • hook hand27K/yr
  • pirate hook hand kids7K/yr
  • pirate hook hand adult13K/yr
  • pirate hooks5K/yr
  • captain hook hook10K/yr
  • pirate hook hand14K/yr
  • foxy hook4K/yr

Reviews and returns

What reviews say buyers love and hate about Pirate Hook

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
5.9%of orders come back
“its still small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pirate Hook questions

Answered from the same tracked data.