Pirate Hat

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+17.1%

Conversion, latest week

3.9%

Market size, estimated

$1.1Ma year

Peak month

October12.5× the quietest month

Top search term

pirate hat881K searches a year

Listings sell for $17.44 on average, from $6.98 to $40.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $17.44 that is $17K to $22K a year per listing.

Average price

$17.44inside the $15 to $100 sweet spot

Price range

$6.98–$40.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

$17K–$22K

Returns

6.5%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #1,490 within Headwear. It carries 499 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

96%

Out of stock, average day

4.0%

Average rank

#1,490in Headwear

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

499per listing

Listings tracked

71

21 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

7Amazon's first-year sales bar

Average brand age

45 months