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Pirate Coat

Fail

An estimated 14.0% of orders come back, so Pirate Coat is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$26K/yr227K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
28%top-5 click share · 31 brands · 34 sellers

Flapen Score

Pirate Coat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pirate Coat is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pirate Coat market on Amazon at a glance

Shoppers on Amazon United States searched for Pirate Coat 227K times last year and spent an estimated $26K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
0.3%
Market size, estimated
$26Ka year
Peak month
October16.9× the quietest month
Top search term
pirate coat95K searches a year

02 · Price

A sale here is worth $41.03.

Listings sell for $41.03 on average, from $18.09 to $125.68. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $41.03 that is $0 to $4K a year per listing.

Average price
$41.03inside the $15 to $100 sweet spot
Price range
$18.09–$125.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
14.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #13,375 within Jackets & Coats. It carries 889 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#13,375in Jackets & Coats
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
889per listing
Listings tracked
66

04 · Newcomers

1 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Pirate Coat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

34

Top-5 brand share

63%

Top 20: 93%

Top-5 click share

28%

Top 20: 63%

Open market

33%

  • Brand 133%
  • Brand 212%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Pirate Coat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 16.9×

Search terms

Top Pirate Coat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pirate coat95K/yr
  • pirate jacket56K/yr
  • pirate coat men29K/yr
  • pirate jacket men24K/yr
  • mens pirate coat13K/yr
  • mens pirate jacket10K/yr

Reviews and returns

What reviews say buyers love and hate about Pirate Coat

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
14.0%of orders come back
“WAY too small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pirate Coat questions

Answered from the same tracked data.