Is pins profitable to sell on Amazon United States?

The niche generates $686K/yr across 46 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the pins niche?

38 brands and 66 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in pins?

Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 0.9%.

When does demand for pins peak?

Demand peaks in Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the pins niche?

Listings span $3.73–$40.01; the average listing price is $10.32 (sweet spot $15–$100). The average incumbent carries 1,873 reviews — the moat a new listing must climb.

pins

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good$3.73–$40.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$686K

$686K/yr · 7.2M searches

Growth

Good+20.3%

90-day search growth — must beat 0% to launch

Review moat

Okay1,873.15

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.32

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, pins is a $686K/yr Amazon United States market (7.2M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Aug. Verdict: Worth a look — 57/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

pins market data

Units sold / yr: 80K–100K; avg 1,500–2,000/product
Revenue / yr: $826K–$1.0M; units × avg price
Conversion rate: 0.9%
Avg BSR: #7,873
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 4.4%
Avg brand age: 37 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

38 rising

Sellers

Top-5 brand share

51%

Top 20: 83%

Top-5 click share

43%

Top 20: 74%

Open market

46%

SINCCO20%
Papacharms16%
fiintrwa8%
THE ARTISAN'S WHISPER3%
POP MART3%
MINTHE3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.6×

Open Trend

Top pins search terms

pin2.1M/yr +55.7%0.1% conv.
pins1.4M/yr +5.9%1.7% conv.
enamel pins1.0M/yr +5.3%0.3% conv.
pins for backpacks617K/yr +14.8%0.4% conv.
hat pins261K/yr -2.1%0.2% conv.
pins for bags184K/yr +6.9%0.4% conv.
cute pins218K/yr +7.6%0.4% conv.
lapel pin204K/yr -5.7%0.0% conv.
funny pins185K/yr +8.7%0.7% conv.
enamel pin174K/yr +4.8%0.3% conv.

All search terms

Top pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funny Pins Bulk for Adult 20PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts

Papacharms$9.994.4★93 rev

SINCCO 20/40/50 PCS Cute Enamel Pins Bulk Funny Backpack Pins Aesthetic Lapel Badge Pins Set Assorted Enamel Brooch Pins for Backpacks Hats Bags Landyards

SINCCO$10.534.6★515 rev

SINCCO 20/40/50/80 PCS Cute Enamel Backpack Pins Funny Enamel Pins Bulk Set Cool Button Pins Aesthetic Brooch Lapel Pins Anime for Backpacks Jackets Hats Kids Girls(Style-20)

SINCCO$10.084.6★1,037 rev

fiintrwa 20 Mixed Enamel Brooch Bulk Set Lapel Badges Cartoon Plant Enamel Pin Sets Funny Button Pins Jewelry for Backpack Cloths Hats Jacket Decoration

fiintrwa$10.774.5★1,589 rev

POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box

POP MART$17.074.3★88 rev

Newest

by launch date

MINTHE 100PCS Sewing Pins for Fabric Straight Pins Sewing with Pearlized Colored Heads Quilting Supplies Pearl Stick Corsage Head

MINTHE$3.733,229 rev

7mo ago

Funny Pins Bulk for Adult 20PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts

Papacharms$9.9993 rev

7mo ago

Funny Pins Bulk for Adult 30PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts

Papacharms$11.9293 rev

7mo ago

AIVIOI 2 Pieces of My Social Battery Creative Badge 7 Days a Week Fun Enamel Emotional Badge Functional Aesthetic Brooch Perfect Accessory for Personalizing Backpacks Jackets Bags or Any Fabric Surface with a Sense of Humor!

AIVIOI$8.10245 rev

8mo ago

POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box

POP MART$17.0788 rev

10mo ago

What buyers say about pins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good variety”

Advertised Vs Actual Product14%

“As described”

Value For Money12%

“Well worth it”

Ease Of Use6%

“easy to handle”

Size-Overall6%

“Great size for what i needed them for”

Strength6%

“Pretty sturdy bag”

Color5%

“the colors are pretty”

Durability4%

“Dont break easy great purchase”

Gifting Purpose3%

“Fun Gift”

Efficiency2%

“Work very well”

What buyers complain about

Strength19%

“The pins are very flimsy”

Quality-Overall16%

“reduced Quality”

Size-Overall13%

“To short”

Thickness8%

“Theyre too thick”

Durability5%

“and break easily”

Rusts/Corrodes4%

“They rusted”

Advertised Vs Actual Product3%

“Wrong description,”

Ease Of Use2%

“Hard to use”

Material Quality2%

“will not go through the material”

Weight Heavy2%

“It's bulky,”

Top return reasons

Size-Overall36%

Advertised Vs Actual Product11%

Value For Money10%

Functionality-Overall6%

Quality-Overall6%

Defective Material/Parts6%

Strength5%

Material Quality3%

Color2%

Thin2%

Common questions

Is pins profitable to sell on Amazon United States?: The niche generates $686K/yr across 46 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the pins niche?: 38 brands and 66 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in pins?: Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 0.9%.
When does demand for pins peak?: Demand peaks in Aug; the busiest month runs 1.6× the quietest.
What does it cost to enter the pins niche?: Listings span $3.73–$40.01; the average listing price is $10.32 (sweet spot $15–$100). The average incumbent carries 1,873 reviews — the moat a new listing must climb.

pins

pins market data

Competition & brand share

Demand & seasonality

Top pins search terms

Top pins products on Amazon

Top sellers

Newest

Trending

What buyers say about pins

What buyers love

What buyers complain about

Top return reasons

Common questions

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