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pinkalicious costume

Skip it

Soft demand (-81.4% this quarter) — this niche doesn't clear our bar today.

Market size 2Growth 0Conversion 13Competition 37Returns 20Price range 72Avg price 78Brand share 49Review moat 50Quality gap 58

Avg price

Great$16.04

avg listing price — sweet spot $15–$100

Price range

Good$9.41–$29.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,546.05

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$10K

$10K/yr · 57K searches

Growth

Bad-81.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pinkalicious costume is a $10K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 30/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pinkalicious costume market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$24K–$32K
units × avg price
Conversion rate
1.0%
Avg BSR
#8,499
Page quality
0%
Prime
95%
Sponsored
82%
Out of stock
11.1%
Avg brand age
40 months
Avg seller age
220 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

21

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

21%

  • VEKDA38%
  • Arshiner15%
  • Lainlight9%
  • Flypigs8%
  • Talking Tables6%
  • Fun Costumes4%

Demand

Weekly Amazon search volume, last 34 weeks — -81.4% search growth over the last 90 days.
4K3KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top pinkalicious costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$95220%$2K30%$3K40%$4K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about pinkalicious costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“Its the perfect size for her”

Quality-Overall14%

“These items were really well made”

Fun/Entertainment Experience10%

“fun costume that sparks creativity”

Gifting Purpose8%

“Great, my grand daughter impressed with her gift”

Value For Money7%

“The price is right”

Advertised Vs Actual Product7%

“They are exactly as advertised”

Color6%

“The color is accurate”

Durability3%

“the materials feel durable enough to hold up to lots of imaginative play”

Shape/Style3%

“Adorable & Perfect for Dress-Up”

Stretchability/Expandability/Elasticity2%

“the elastic waistband makes it comfortable for little ones to wear”

What buyers complain about

Durability22%

“The stick broke within days”

Size-Overall13%

“The dress ran super small”

Quality-Overall11%

“Quality is not there”

Smell11%

“It was like a fish smell”

Strength5%

“The wings break too easy”

Material Quality4%

“Cheap material, small”

Thickness4%

“Very thin nylon panty hose material”

Balance/Stability4%

“They are wobbly and off balance and they fall apart”

Value For Money3%

“a little expensive”

Adhesion/Stickiness2%

“The stick broke within days”

Top return reasons

Size-Overall47%
Quality-Overall6%
Length5%
Material Quality5%
Advertised Vs Actual Product5%
Waist Fit3%
Defective Material/Parts3%
Smell3%
Color3%
Chest Fit2%

Common questions

Is pinkalicious costume profitable to sell on Amazon United States?
The niche generates $10K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -81.4%. Flapen's verdict: Skip it (30/100).
How competitive is the pinkalicious costume niche?
16 brands and 21 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in pinkalicious costume?
Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 6.4% — above our launch gate.
What does it cost to enter the pinkalicious costume niche?
Listings span $9.41–$29.71; the average listing price is $16.04 (sweet spot $15–$100). The average incumbent carries 1,546 reviews — the moat a new listing must climb.