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Pink Witch Hat

Fail

An estimated 12.1% of orders come back, so Pink Witch Hat is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$16K/yr63K searches / yr
90-day growth
+42.1%search demand this quarter
Competition
63%top-5 click share · 18 brands · 27 sellers

Flapen Score

Pink Witch Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pink Witch Hat is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Witch Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Witch Hat 63K times last year and spent an estimated $16K. The top 5 brands take 68% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+42.1%
Conversion, latest week
1.7%
Market size, estimated
$16Ka year
Peak month
October55.3× the quietest month
Top search term
pink witch hat49K searches a year

02 · Price

A sale here is worth $15.05.

Listings sell for $15.05 on average, from $7.00 to $27.47. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.05 that is $0 to $2K a year per listing.

Average price
$15.05inside the $15 to $100 sweet spot
Price range
$7.00–$27.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
12.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #2,406 within Headwear. It carries 184 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
16.1%
Average rank
#2,406in Headwear
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
184per listing
Listings tracked
21

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Pink Witch Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

27

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

27%

  • Brand 117%
  • Brand 217%
  • Brand 314%
  • Brand 412%
  • Brand 58%
  • Brand 65%

Demand

Pink Witch Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 55.3×

Search terms

Top Pink Witch Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink witch hat49K/yr
  • pink witches hat7K/yr
  • witch hat pink4K/yr
  • pink witch hat adult4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Witch Hat

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Color”
12.1%of orders come back
“Color of the hat in person is MUCH lighter than in the photo”
A buyer, on “Color”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pink Witch Hat questions

Answered from the same tracked data.