Pink Wig

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-15.4%

Conversion, latest week

2.1%

Market size, estimated

$1.2Ma year

Peak month

October5.6× the quietest month

Top search term

pink wig1.2M searches a year

Listings sell for $25.94 on average, from $7.11 to $143.19. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $25.94 that is $13K to $19K a year per listing.

Average price

$25.94inside the $15 to $100 sweet spot

Price range

$7.11–$143.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$13K–$19K

Returns

9.6%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #657 within Wigs. It carries 2,113 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#657in Wigs

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

2,113per listing

Listings tracked

69

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

5Amazon's first-year sales bar

Average brand age

36 months