Pink Wig

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-15.4%

Conversion, latest week

2.1%

Market size, estimated

$1.2Ma year

Peak month

October5.6× the quietest month

Top search term

pink wig1.2M searches a year

Listings sell for $25.94 on average, from $7.11 to $143.19. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $25.94 that is $13K to $19K a year per listing.

Average price

$25.94inside the $15 to $100 sweet spot

Price range

$7.11–$143.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$13K–$19K

Returns

9.6%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #657 within Wigs. It carries 2,113 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#657in Wigs

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

2,113per listing

Listings tracked

69

14 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

5Amazon's first-year sales bar

Average brand age

36 months