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Pink Tote Bag

Fail

Buyers convert on only 1.1% of searches, so Pink Tote Bag is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$293K/yr751K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
33%top-5 click share · 38 brands · 45 sellers

Flapen Score

Pink Tote Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pink Tote Bag is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Tote Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Tote Bag 751K times last year and spent an estimated $293K. The top 5 brands take 40% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 751K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $293K a year.

Searches, last 12 months
751K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
1.1%
Market size, estimated
$293Ka year
Peak month
August1.4× the quietest month
Top search term
pink tote bag287K searches a year

02 · Price

A sale here is worth $35.86.

Listings sell for $35.86 on average, from $10.14 to $247.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $35.86 that is $4K to $9K a year per listing.

Average price
$35.86inside the $15 to $100 sweet spot
Price range
$10.14–$247.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #459 within Travel Totes. It carries 2,710 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#459in Travel Totes
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,710per listing
Listings tracked
55

04 · Newcomers

12 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
12Amazon's first-year sales bar
Average brand age
27 months

Products

Top Pink Tote Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

45

Top-5 brand share

40%

Top 20: 83%

Top-5 click share

33%

Top 20: 68%

Open market

55%

  • Brand 111%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Pink Tote Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Pink Tote Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink tote bag287K/yr
  • pink tote84K/yr
  • pink bags86K/yr
  • pink tote bags for women61K/yr
  • pink work bag48K/yr
  • tote bag pink39K/yr
  • hot pink tote bag23K/yr
  • pink nurse bag17K/yr
  • pink tote bags16K/yr
  • zhmo canvas tote bag8K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Tote Bag

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Size-Overall”
4.7%of orders come back
“Too big”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pink Tote Bag questions

Answered from the same tracked data.