Is pink shorts profitable to sell on Amazon United States?

The niche generates $134K/yr across 111 tracked products. 8 of 33 products launched in the last 360 days are still selling. 90-day search growth is +69.9%. Flapen's verdict: Worth a look (57/100).

How competitive is the pink shorts niche?

49 brands and 55 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in pink shorts?

Top complaints mined from reviews: Size-Overall, Color, Transparency. The return rate is 8.5% — above our launch gate.

When does demand for pink shorts peak?

Demand peaks in Jun–Jul–Oct; the busiest month runs 6.8× the quietest.

What does it cost to enter the pink shorts niche?

Listings span $7.92–$31.44; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 3,542 reviews — the moat a new listing must climb.

pink shorts

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great$17.58

avg listing price — sweet spot $15–$100

Growth

Great+69.9%

90-day search growth — must beat 0% to launch

Price range

Good$7.92–$31.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$134K

$134K/yr · 1.2M searches

Review moat

Okay3,542.06

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, pink shorts is a $134K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Worth a look — 57/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

pink shorts market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $141K–$176K; units × avg price
Conversion rate: 0.6%
Avg BSR: #870
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 3.3%
Avg brand age: 31 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

49 falling

Sellers

Top-5 brand share

41%

Top 20: 80%

Top-5 click share

17%

Top 20: 44%

Open market

55%

BMJL15%
Amazon Essentials7%
NEXSONIC7%
ANRABESS7%
DHSO5%
Mancreda4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +69.9% search growth over the last 90 days.

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 6.8×

Open Trend

Top pink shorts search terms

pink shorts376K/yr +70.4%0.3% conv.
pink shorts women145K/yr +90.2%0.4% conv.
hot pink shorts108K/yr +117.1%0.4% conv.
pink biker shorts81K/yr +52.5%0.8% conv.
pink running shorts54K/yr +36.1%0.6% conv.
pink athletic shorts42K/yr +117.0%0.5% conv.
womens pink shorts30K/yr +142.4%0.3% conv.
pink workout shorts41K/yr +17.9%0.3% conv.
hot pink shorts for women33K/yr +114.5%0.4% conv.
light pink shorts41K/yr +45.0%0.3% conv.

All search terms

Top pink shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(M Hot Pink)

BMJL$21.594.4★12,803 rev

Mancreda Womens Running Shorts with Liner 3 Zipper Pockets Elastic Workout Athletic Gym Yoga Shorts(PK S) Pink

Mancreda$16.914.4★2,345 rev

ANRABESS Boxer Shorts for Women Gingham Plaid Elastic Waist Ruffle Perfect for Lounge Pajama&Sleep Cute Casual Summer Bottoms Pink White Plaid Large

ANRABESS$9.984.5★738 rev

ANRABESS Boxer Shorts for Women Gingham Pajama 2026 Summer Casual Lounge Sleep Plaid Shorts Y2K Beach Bottoms Pink White Plaid Medium

ANRABESS$9.574.4★5,337 rev

DHSO High Waisted Biker Shorts for Women-5 Spandex Tummy Control Athletic Workout Running Yoga Gym Spring Summer Outdoors Shorts(Light Pink L-XL)

DHSO$8.634.4★1,656 rev

Newest

by launch date

BMJL Womens Athletic Shorts High Waisted Running Shorts 2 Comfy Liner for Workout Gym Track(Hot Pink M)

BMJL$16.6662 rev

5mo ago

Sidefeel Womens Shorts Casual High Waisted Stretchy Buttoned Folded Hem Jean Shorts Hot Pink Size 8

Sidefeel$23.901,916 rev

5mo ago

KPSUN Womens Athletic Running Shorts 5 High Waisted Summer Workout Gym Shorts with Zipper Pockets Lightweight Quick Dry hot Pink S

KPSUN$21.6178 rev

6mo ago

KPSUN Womens Athletic Running Shorts 5 High Waisted Summer Workout Gym Shorts with Zipper Pockets Lightweight Quick Dry hot Pink M

KPSUN$21.8878 rev

6mo ago

ANRABESS Boxer Shorts for Women Gingham Plaid Elastic Waist Ruffle Perfect for Lounge Pajama&Sleep Cute Casual Summer Bottoms Pink White Plaid Large

ANRABESS$9.98738 rev

9mo ago

What buyers say about pink shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“arrived at our time and good fit”

Comfort-Overall17%

“Comfortable product”

Color9%

“vibrant color”

Quality-Overall5%

“I saw all the good reviews”

Pockets/Compartments4%

“Love the zipped pockets”

Soft Feel4%

“Material is soft and comfortable”

Weight Light4%

“I love the lightweight material”

Value For Money4%

“Good deal”

Exercise/Sports Suitability4%

“running- I would definitely recommend these”

Stretchability/Expandability/Elasticity3%

“Comfortable elastic not too tight”

What buyers complain about

Size-Overall20%

“Very loose”

Color8%

“these pinks just aint it”

Transparency7%

“the light pink color is completely see through”

Material Quality3%

“Very thin material”

Quality-Overall3%

“Looks like the expensive brand”

Thin3%

“Thin material”

Comfort-Overall2%

“Won't wear in public”

Machine Wash Suitability2%

“Only detail missing is better washing instructions”

Pockets/Compartments1%

“dont stay up if I put my phone in the pocket”

Waist Fit1%

“the high waisted band doesnt do much to support”

Top return reasons

Size-Overall51%

Waist Fit10%

Length7%

Color5%

Material Quality4%

Thigh Fit4%

Transparency4%

Hip Fit3%

Inseam Fit2%

Thin2%

Common questions

Is pink shorts profitable to sell on Amazon United States?: The niche generates $134K/yr across 111 tracked products. 8 of 33 products launched in the last 360 days are still selling. 90-day search growth is +69.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the pink shorts niche?: 49 brands and 55 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in pink shorts?: Top complaints mined from reviews: Size-Overall, Color, Transparency. The return rate is 8.5% — above our launch gate.
When does demand for pink shorts peak?: Demand peaks in Jun–Jul–Oct; the busiest month runs 6.8× the quietest.
What does it cost to enter the pink shorts niche?: Listings span $7.92–$31.44; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 3,542 reviews — the moat a new listing must climb.