Pink Shawl

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

196K

Growth, 90 days vs prior 90

+39.3%

Conversion, latest week

2.2%

Market size, estimated

$64Ka year

Peak month

May2.7× the quietest month

Top search term

pink shawl87K searches a year

Listings sell for $14.86 on average, from $7.08 to $59.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $14.86 that is $0 to $1K a year per listing.

Average price

$14.86under the $15 to $100 sweet spot

Price range

$7.08–$59.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

4.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #74 within Scarves & Wraps. It carries 3,230 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#74in Scarves & Wraps

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

3,230per listing

Listings tracked

58

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months