Pink Scarf

Shoppers searched for this 701K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months

701K

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

2.5%

Market size, estimated

$164Ka year

Peak month

December3.1× the quietest month

Top search term

pink scarf250K searches a year

Listings sell for $9.46 on average, from $5.12 to $30.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $9.46 that is $2K to $5K a year per listing.

Average price

$9.46under the $15 to $100 sweet spot

Price range

$5.12–$30.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

4.2%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #184 within Scarves & Wraps. It carries 1,689 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#184in Scarves & Wraps

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,689per listing

Listings tracked

42

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months