pink scarf
Skip itSoft demand (-10.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Price range
Good$5.12–$30.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,689.31avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Okay$164K$164K/yr · 701K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.46avg listing price — sweet spot $15–$100
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink scarf is a $164K/yr Amazon United States market (701K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
pink scarf market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $189K–$237K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #184
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.4%
- Avg brand age
- 36 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
39
Top-5 brand share
43%
Top 20: 80%
Top-5 click share
40%
Top 20: 74%
Open market
53%
- Dailyacc19%
- CHLINS10%
- vimate5%
- AWAYTR5%
- corciova4%
- Hioyiwse4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 3.1×
Top pink scarf search terms
- pink scarf250K/yr
- pink head scarf62K/yr
- pink silk scarf60K/yr
- pink purse scarf26K/yr
- pink neck scarf28K/yr
- pink scarf for women75K/yr
- pink bag scarf18K/yr
- pink scarf silk21K/yr
- pink hair scarf19K/yr
- pink scarf for purse15K/yr
Top pink scarf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dailyacc Hair Bandanas Scarf For Women Lightweight Fashion Neck Silk Satin Head Scarves For Sleeping Handbags Scarf-16
Dailyacc$8.684.6★1,818 rev
CHLINS 35 Large Head Scarf for Women Satin Head Scarf 2Pcs Square Silk Like Hair Scarf Bandanas Hair Wrapping Neck Scarf (Pink+Light Rose)
CHLINS$8.204.4★47 rev
corciova 35 x 35 Satin Square Scarf for Women Silk-Feel Hair Wrap Pink Belt & Chain Print Bandana Neck Wrap Bag Accent & Fashion Accessory
corciova$8.774.7★23,811 rev
Hioyiwse Satin Bandanas Head Scarf For Women Hair Scarves Accessories Lightweight Fashion Wrap Neck Silk Sleeping Headscarf A8
Hioyiwse$7.934.6★1,025 rev
35 Large Square Satin Head Scarf - 1Pcs Satin Hair Scarf Silk Bandana Head Wraps For Women (Pink)
VBAEI$6.054.8★291 rev
Newest
by launch date
Verdusa Womens Retro Vintage Striped Satin Headscarf Elegant Large Square Scarves Hair Bandanas Pink One-Size
Verdusa$13.346 rev
CLeemuziN Womens Silky Satin Large Head Scarf Pink Leopard Neck Scarves Square Hair Wrapping Sleeping Bandana 35in
CLeemuziN$5.1210 rev
ZXZH 6 Pack Fashion Scarves for Women Multifunctional Boho Head Scarf Satin Scarf for Hair Neck Wrist and Handbag/Purse Accessories
ZXZH$7.06268 rev
Hjiaruiky Satin Head Scarf Silk Like Hair Scarf 27 Head Scarves for Women Bandana Head Wraps for Womens Hair Black (Pink)
Hjiaruiky$5.4261 rev
American Trends Satin Scarf with Gift Pack- 23.5 Square Neck Scarf for women - Lightweight Silk Feeling Hair Scarves for Casual Party Travel Pink
American Trends$8.2544 rev
Trending
90-day click momentumVerdusa Womens Retro Vintage Striped Satin Headscarf Elegant Large Square Scarves Hair Bandanas Pink One-Size
Verdusa$13.344.3★
Glkiapr Satin Bandana Headscarf for Women Silky Hair Scarves for Fashion Lightweight-24
Glkiapr$7.804.7★
CHLINS 35 Large Head Scarf for Women Satin Head Scarf 2Pcs Square Silk Like Hair Scarf Bandanas Hair Wrapping Neck Scarf (Pink+Light Rose)
CHLINS$8.204.4★
AWAYTR 35 Large Satin Square Head Scarf - 2Pcs Silk Like Floral Head Scarves Square Satin Hair Scarf Bandanas for Women (Leopard print (Pink/Khaki))
AWAYTR$9.574.6★
American Trends Satin Scarf with Gift Pack- 23.5 Square Neck Scarf for women - Lightweight Silk Feeling Hair Scarves for Casual Party Travel Pink
American Trends$8.254.6★
What buyers say about pink scarf
What buyers praise and complain about, mined from review topics.What buyers love
“accurate color”
“SO SOFT”
“The quality is good, nice and silky”
“Nice big size”
“It is very style trendy right now”
“Fabric type100% Polyester”
“Worth It”
“Nicer than expected”
“Lovely design”
“Light weight scarf”
What buyers complain about
“these are too short for that”
“Cheap Cheap Cheap”
“Colors are dull”
“False Advertisement”
“Thin”
“Low quality fabric”
“Had a slight odor from being boxed”
“Looks Expensive”
“Cant really use”
“They get creases in the if you use the silk ones”
Top return reasons
Common questions
- Is pink scarf profitable to sell on Amazon United States?
- The niche generates $164K/yr across 42 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the pink scarf niche?
- 36 brands and 39 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in pink scarf?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 4.2%.
- When does demand for pink scarf peak?
- Demand peaks in Oct–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the pink scarf niche?
- Listings span $5.12–$30.33; the average listing price is $9.46 (sweet spot $15–$100). The average incumbent carries 1,689 reviews — the moat a new listing must climb.