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Pink Ruffle Dress

Maybe

The top 5 products take only 17% of clicks. But an estimated 21.6% of orders come back, so Pink Ruffle Dress is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$26K/yr547K searches / yr
90-day growth
+18.2%search demand this quarter
Competition
17%top-5 click share · 54 brands · 57 sellers

Flapen Score

Pink Ruffle Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pink Ruffle Dress is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Ruffle Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Ruffle Dress 547K times last year and spent an estimated $26K. The top 5 brands take 52% of clicks. Demand peaks in Apr–May–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
547K
Growth, 90 days vs prior 90
+18.2%
Conversion, latest week
0.1%
Market size, estimated
$26Ka year
Peak month
April2.8× the quietest month
Top search term
ruffle maxi dress101K searches a year

02 · Price

A sale here is worth $43.14.

Listings sell for $43.14 on average, from $15.62 to $79.69. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $43.14 that is $0 to $4K a year per listing.

Average price
$43.14inside the $15 to $100 sweet spot
Price range
$15.62–$79.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
21.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #2,613 within Dresses. It carries 736 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
1.1%
Average rank
#2,613in Dresses
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
736per listing
Listings tracked
147

04 · Newcomers

30 of last year's 57 launches cleared the first-year sales bar.

57 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
57
Successful launches
30Amazon's first-year sales bar
Average brand age
26 months

Products

Top Pink Ruffle Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

54 falling

Sellers

57

Top-5 brand share

52%

Top 20: 83%

Top-5 click share

17%

Top 20: 38%

Open market

44%

  • Brand 121%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Pink Ruffle Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Pink Ruffle Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ruffle maxi dress101K/yr
  • red ruffle dress66K/yr
  • long ruffle dress46K/yr
  • blue ruffle dress41K/yr
  • layered ruffle dress28K/yr
  • mini ruffle dress29K/yr
  • ruffle dresses for women24K/yr
  • strapless ruffle dress21K/yr
  • ruffle long dress21K/yr
  • ruffle summer dress12K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Ruffle Dress

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
21.6%of orders come back
“very loose”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pink Ruffle Dress questions

Answered from the same tracked data.