pink poncho
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$17.18avg listing price — sweet spot $15–$100
Price range
Good$7.12–$35.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+29.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,643.44avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Bad$55K$55K/yr · 84K searches
According to Flapen's Amazon United States niche tracking, pink poncho is a $55K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
pink poncho market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $43K–$52K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #1,615
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 5.8%
- Avg brand age
- 32 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
49
Top-5 brand share
51%
Top 20: 83%
Top-5 click share
35%
Top 20: 72%
Open market
45%
- Hitituto14%
- Fisoew11%
- RPYHF11%
- Dancenter9%
- SaphiRose5%
- Meihuida4%
Top pink poncho search terms
- pink poncho38K/yr
- pink poncho shawl8K/yr
- pink rain poncho8K/yr
- pink poncho top4K/yr
- pink sheer poncho4K/yr
- poncho pink3K/yr
- pink rain ponchos for women6K/yr
- rain poncho pink5K/yr
- pink ponchos for women7K/yr
Top pink poncho products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Womens Sheer Poncho Top Y2k Knitted Summer Asymmetrical Mesh Shawl Pullover Sweater Cover Up Tops (US Alpha One Size Regular Regular Pink)
Dancenter$14.984.5★59 rev
Fisoew Women Sheer Poncho Top Lightweight Knit Crochet Summer Shrug Bolero Off Shoulder Going Out Beach Cover up Pink
Fisoew$11.384.2★149 rev
Disposable Rain Ponchos - Extra Long Waterproof Emergency Poncho with Hood for Adults Bulk Family 12 Pack Raincoat for Park Concerts Hiking Camping Essentials Home Emergency Survival Kits Pink
Hitituto$14.964.4★1,152 rev
Disposable Rain Ponchos - Extra Long Waterproof Emergency Poncho with Hood for Adults Bulk Family 6 Pack Raincoat for Park Concerts Hiking Camping Essentials Home Emergency Survival Kits Pink
Hitituto$9.994.4★1,152 rev
RPYHF Womens Summer One Shoulder Knit Sheer Poncho Trendy Lightweight Boat Neck Fringe Pullover Sweaters Pink
RPYHF$26.104.2★89 rev
Newest
by launch date
Women Sheer Knit Poncho Top Beach Cover Up Lightweight Crochet Shrug Y2k Summer See Through Shawl (Pink One Size)
NVRENJIA$14.9762 rev
Miqil Women Sexy Off the Shoulder Sheer Mesh Shawl Poncho Boho See Through Lightweight Flowy Bolero Summer Beach Cover Ups
Miqil$12.584 rev
GORGLITTER Womens Sheer Poncho Shawl Top Crochet Bat Wing Cape Tops Pink
GORGLITTER$23.972 rev
LOWAKAR Women Sheer Poncho Top Glitter Mesh Lightweight Knit Crochet Shrug Y2K Batwing Sleeve Sweater Cover Up Beachwear(Pink M)
LOWAKAR$31.2231 rev
LOWAKAR Women Sheer Poncho Top Glitter Mesh Lightweight Knit Crochet Shrug Y2K Batwing Sleeve Sweater Cover Up Beachwear(Pink L)
LOWAKAR$31.5631 rev
Trending
90-day click momentumWomen Sheer Knit Poncho Top Beach Cover Up Lightweight Crochet Shrug Y2k Summer See Through Shawl (Pink One Size)
NVRENJIA$14.974.5★
Usweetie Women Sheer Poncho Top Lightweight Knit Mesh Beach Cover Up Summer Poncho Shirt Shawl for Vacation Festival Outfits Pink
Usweetie$14.844.3★
Miqil Women Sexy Off the Shoulder Sheer Mesh Shawl Poncho Boho See Through Lightweight Flowy Bolero Summer Beach Cover Ups
Miqil$12.584.5★
GORGLITTER Womens Sheer Poncho Shawl Top Crochet Bat Wing Cape Tops Pink
GORGLITTER$23.974.0★
Fisoew Women Sheer Poncho Top Lightweight Knit Crochet Summer Shrug Bolero Off Shoulder Going Out Beach Cover up Pink
Fisoew$11.784.2★
What buyers say about pink poncho
What buyers praise and complain about, mined from review topics.What buyers love
“Cute and reliable”
“The compact size fit great in my bag”
“Worth it”
“Great price and good color choices”
“It is very nice and lightweight and true to the size”
“As advertised”
“Convenient purchase”
“Stylish”
“Very nice material”
“it held up well”
What buyers complain about
“A Walmart bag is thicker”
“it just makes it seem lower quality”
“Its really small”
“the material is just like very, very, very thin and flimsy”
“may not survive long”
“They also don't look very pink”
“Its not sturdy it like a flimsy sandwich bag”
“Bulky”
“Too long for kids 48 or smaller”
“These are cheaper than the ones you buy at the dollar tree”
Top return reasons
Common questions
- Is pink poncho profitable to sell on Amazon United States?
- The niche generates $55K/yr across 55 tracked products. 2 of 25 products launched in the last 360 days are still selling. 90-day search growth is +29.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the pink poncho niche?
- 44 brands and 49 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in pink poncho?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 3.1%.
- What does it cost to enter the pink poncho niche?
- Listings span $7.12–$35.84; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 1,643 reviews — the moat a new listing must climb.