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Pink Poncho

Maybe

The top 5 brands take only 51% of clicks. But shoppers spend an estimated $55K a year here, so Pink Poncho is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$55K/yr84K searches / yr
90-day growth
+29.5%search demand this quarter
Competition
35%top-5 click share · 44 brands · 49 sellers

Flapen Score

Pink Poncho against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pink Poncho is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Poncho market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Poncho 84K times last year and spent an estimated $55K. The top 5 brands take 51% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+29.5%
Conversion, latest week
3.8%
Market size, estimated
$55Ka year
Top search term
pink poncho38K searches a year

02 · Price

A sale here is worth $17.18.

Listings sell for $17.18 on average, from $7.12 to $35.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $17.18 that is $0 to $2K a year per listing.

Average price
$17.18inside the $15 to $100 sweet spot
Price range
$7.12–$35.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,615 within Sweaters. It carries 1,643 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#1,615in Sweaters
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,643per listing
Listings tracked
55

04 · Newcomers

2 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pink Poncho products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

49

Top-5 brand share

51%

Top 20: 83%

Top-5 click share

35%

Top 20: 72%

Open market

45%

  • Brand 114%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Search terms

Top Pink Poncho search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink poncho38K/yr
  • pink poncho shawl8K/yr
  • pink rain poncho8K/yr
  • pink poncho top4K/yr
  • pink sheer poncho4K/yr
  • poncho pink3K/yr
  • pink rain ponchos for women6K/yr
  • rain poncho pink5K/yr
  • pink ponchos for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Poncho

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Thickness”
3.1%of orders come back
“A Walmart bag is thicker”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pink Poncho questions

Answered from the same tracked data.