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Pink Pocket Square

Fail

Prices span $5.40–$12.87, mostly outside the sweet spot, so Pink Pocket Square is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$32K/yr44K searches / yr
90-day growth
+77.3%search demand this quarter
Competition
61%top-5 click share · 12 brands · 13 sellers

Flapen Score

Pink Pocket Square against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Pink Pocket Square is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Pocket Square market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Pocket Square 44K times last year and spent an estimated $32K. The top 5 brands take 76% of clicks. Demand peaks in Apr–May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +77.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+77.3%
Conversion, latest week
8.1%
Market size, estimated
$32Ka year
Peak month
May5.2× the quietest month
Top search term
pink pocket square29K searches a year

02 · Price

A sale here is worth $9.18.

Listings sell for $9.18 on average, from $5.40 to $12.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.18 that is $918 to $2K a year per listing.

Average price
$9.18under the $15 to $100 sweet spot
Price range
$5.40–$12.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$918–$2K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Handkerchiefs. It carries 2,079 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#56in Handkerchiefs
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,079per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Pink Pocket Square products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

13

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

18%

  • Brand 130%
  • Brand 218%
  • Brand 316%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (6 brands, 18%)

Demand

Pink Pocket Square search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 5.2×

Search terms

Top Pink Pocket Square search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink pocket square29K/yr
  • pink pocket squares for men10K/yr
  • light pink pocket square4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Pocket Square

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
50%of negative reviews mention “Shape/Style”
8.2%of orders come back
“Could not even use it because it would not stay in a shape at all”
A buyer, on “Shape/Style”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Pink Pocket Square questions

Answered from the same tracked data.