Is pink necklace profitable to sell on Amazon United States?

The niche generates $361K/yr across 67 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Worth a look (62/100).

How competitive is the pink necklace niche?

58 brands and 102 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in pink necklace?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.3%.

When does demand for pink necklace peak?

Demand peaks in Apr–May–Oct; the busiest month runs 2.1× the quietest.

What does it cost to enter the pink necklace niche?

Listings span $5.52–$41.70; the average listing price is $13.90 (sweet spot $15–$100). The average incumbent carries 872 reviews — the moat a new listing must climb.

pink necklace

Worth a look

Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Price range

Good$5.52–$41.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good872.46

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.90

avg listing price — sweet spot $15–$100

Market size

Good$361K

$361K/yr · 1.0M searches

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Growth

Okay+11.0%

90-day search growth — must beat 0% to launch

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, pink necklace is a $361K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Apr–May–Oct. Verdict: Worth a look — 62/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

pink necklace market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $278K–$348K; units × avg price
Conversion rate: 2.5%
Avg BSR: #2,357
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 2.8%
Avg brand age: 31 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

58 falling

Sellers

102

Top-5 brand share

31%

Top 20: 67%

Top-5 click share

28%

Top 20: 61%

Open market

66%

YOYUNLUO10%
Pychee6%
SHINUS BOHO5%
Paxuan5%
Hicarer5%
Batiyeer4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.

Peak months: Apr, May, Oct · busiest ÷ quietest = 2.1×

Open Trend

Top pink necklace search terms

pink necklace219K/yr +17.7%0.5% conv.
pink bracelet158K/yr +21.4%0.7% conv.
pink necklaces for women101K/yr +3.6%0.7% conv.
pink jewelry sets for women91K/yr -7.4%0.6% conv.
pink bracelets for women84K/yr -0.1%0.9% conv.
pink jewelry set51K/yr +11.9%0.5% conv.
pink bracelets51K/yr +23.0%0.9% conv.
hot pink bracelet34K/yr +21.5%0.7% conv.
pink and gold jewelry33K/yr +0.5%0.6% conv.
pink necklace and earring set21K/yr +30.9%0.5% conv.

All search terms

Top pink necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YOYUNLUO 3PCS Pink Bracelets for Women Tennis Bracelet Set with Adjustable & Clasp Styles Rose Gold Plated CZ Jewelry Gift for Girlfriend Mom Daily & Formal Wear

YOYUNLUO$13.214.4★221 rev

Pychee Summer Surfer Heishi Bracelet Set for Women Stackable Gold Plated Clay Ploymer Bead Stretch Pink Beach Layering Bracelets Jewelry (A-pink&gold set)

Pychee$7.864.5★85 rev

Batiyeer 3 Pcs Cuban Link Chain Necklace Bracelet Rhinestone Hoop Earrings Bling Crystal Hip Hop Jewelry for Women(16 Inch Rose Gold Pink)

Batiyeer$18.164.3★4,476 rev

CSY Fashion Boho Oval Crystal Opals Statement Bib Necklace Earrings Bohemian Enamel Costume Jewelry Set Gifts for Women (pink - silver tone)

CSY$17.194.5★746 rev

Unicra Rhinestone Bridal Wedding Jewelry Sets Pink Necklace Earrings Set Leaf Prom Formal Costume Jewelry Set for Women and Brides (Pink)

Unicra$10.624.5★224 rev

Newest

by launch date

ZHESHY Birthstone Gold Necklace for Women Dainty Non Tarnish 14K Gold Plated Clover Necklaces Pink CZ Station Choker Necklace Birthday Gifts Womens Gold Jewelry

ZHESHY$10.7879 rev

8mo ago

JAKAWIN Silver Rhinestone Jewelry Set Wedding Necklace Earrings for Women

JAKAWIN$13.581,702 rev

9mo ago

SHINUS BOHO 14K Gold Plated Beaded Stack Bracelets Sets for WomenStackable Trendy Waterproof Ball Beads Pink Stretch Bracelet Stocking Stuffer Accessories Jewelry Mothers Day Gifts

SHINUS BOHO$11.64394 rev

11mo ago

Unicra Rhinestone Bridal Wedding Jewelry Sets Pink Necklace Earrings Set Leaf Prom Formal Costume Jewelry Set for Women and Brides (Pink)

Unicra$10.62224 rev

11mo ago

YOYUNLUO 3PCS Pink Bracelets for Women Tennis Bracelet Set with Adjustable & Clasp Styles Rose Gold Plated CZ Jewelry Gift for Girlfriend Mom Daily & Formal Wear

YOYUNLUO$13.21221 rev

1y ago

What buyers say about pink necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“The quality feels solid”

Color20%

“The colors are pretty”

Size-Overall10%

“not too loose not too tight”

Value For Money8%

“Value for price”

Weight Light4%

“and lightweight”

Brightness/Shine/Glow4%

“The Glitters And Sparkle Are So Cute To Me”

Durability4%

“have held up really well”

Advertised Vs Actual Product4%

“It is exactly as advertised”

Shape/Style3%

“It's very aesthetic”

Comfort-Overall3%

“Very comfortable”

What buyers complain about

Size-Overall18%

“Extremely small”

Quality-Overall17%

“Way over priced for low quality”

Durability9%

“didnt even really last a week”

Color7%

“just sad the color faded from it so quickly”

Chain/Key Quality5%

“Plus chain is a little short”

Value For Money4%

“I knew it was cheap”

Metal Authenticity3%

“the color of the necklace is not gold”

Precious Gemstone3%

“diamond already fell off”

Advertised Vs Actual Product2%

“didnt look at all like the picture showed👎 Was so disappointed”

Wrist Fit2%

“The bracelet did not fit my wrist I had some issues may want to use an extender if youre like me”

Top return reasons

Size-Overall28%

Color22%

Wrist Fit11%

Quality-Overall10%

Advertised Vs Actual Product6%

Metal Authenticity4%

Defective Material/Parts2%

Material Quality2%

Chain/Key Quality2%

Shape/Style2%

Common questions

Is pink necklace profitable to sell on Amazon United States?: The niche generates $361K/yr across 67 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Worth a look (62/100).
How competitive is the pink necklace niche?: 58 brands and 102 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in pink necklace?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.3%.
When does demand for pink necklace peak?: Demand peaks in Apr–May–Oct; the busiest month runs 2.1× the quietest.
What does it cost to enter the pink necklace niche?: Listings span $5.52–$41.70; the average listing price is $13.90 (sweet spot $15–$100). The average incumbent carries 872 reviews — the moat a new listing must climb.