Is pink leis profitable to sell on Amazon United States?

The niche generates $48K/yr across 45 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is +564.8%. Flapen's verdict: Worth a look (62/100).

How competitive is the pink leis niche?

36 brands and 38 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in pink leis?

Top complaints mined from reviews: Value For Money, Durability, Quality-Overall. The return rate is 3.0%.

When does demand for pink leis peak?

Demand peaks in May–Jun; the busiest month runs 24.0× the quietest.

What does it cost to enter the pink leis niche?

Listings span $5.89–$30.17; the average listing price is $13.91 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.

pink leis

Worth a look

Shows demand growing +564.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+564.8%

90-day search growth — must beat 0% to launch

Review moat

Great129.09

avg incumbent reviews — the moat a new listing must climb

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Avg price

Good$13.91

avg listing price — sweet spot $15–$100

Price range

Good$5.89–$30.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Returns

Good3.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$48K

$48K/yr · 76K searches

According to Flapen's Amazon United States niche tracking, pink leis is a $48K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 62/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pink leis market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $42K–$56K; units × avg price
Conversion rate: 4.5%
Avg BSR: #3,879
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 5.0%
Avg brand age: 23 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

47%

Top 20: 84%

Top-5 click share

39%

Top 20: 76%

Open market

48%

Aacehlh14%
Lyrow9%
Suncalla9%
Knitgrip8%
Hotop6%
Tivorazaki6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +564.8% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 24.0×

Open Trend

Top pink leis search terms

pink graduation lei15K/yr >1,000%1.7% conv.
pink lei21K/yr +484.4%2.6% conv.
graduation lei pink11K/yr >1,000%1.5% conv.
pink leis20K/yr +118.5%2.7% conv.
pink lei for graduation5K/yr >1,000%1.4% conv.
pink hawaiian leis4K/yr +97.9%3.0% conv.

All search terms

Top pink leis products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aacehlh Hawaiian Leis Set Hawaiian Luau Flower Leis Necklace Headband Bracelets Set Essential Party Decorations for Birthday Graduation and Wedding Celebrations (Pink)

Aacehlh$7.404.2★150 rev

Knitgrip 63 Graduation Ribbon Lei Necklace Class of 2026 Handmade Double Braided Money Lei with Tassel Graduation Gifts(Pink White)

Knitgrip$13.314.4★145 rev

Lyrow Pink White 50 2026 Graduation Lei Double Braided Strands Graduation Ribbon Leis with 4 Satin Flowers Congrats Graduates Money Leis Class of 2026 Gift for Men Women

Lyrow$21.064.6★216 rev

Hotop 1 Pcs 2026 Graduation Leis Class of 2026 Grad Ribbon Money Lei Handmade Double Braided Necklace for Graduation Gifts Supplies (Pink White)

Hotop$12.304.6★359 rev

Tivorazaki Graduation Leis Class of 2026-4 Pcs Congratulations 2026 High School College Graduation Ribbon Wreath DIY Pearl Bow Embroidered Shawl Grad Gift (Pink & White)

Tivorazaki$17.194.4★14 rev

Newest

by launch date

Tivorazaki Graduation Leis Class of 2026-4 Pcs Congratulations 2026 High School College Graduation Ribbon Wreath DIY Pearl Bow Embroidered Shawl Grad Gift (Pink & White)

Tivorazaki$17.1914 rev

3mo ago

Tigeen 67 Class of 2026 Graduation Lei with Honor Cord Glittery Pins Ribbon Necklace for High School College(Pink)

Tigeen$19.8019 rev

4mo ago

woric 48 Graduation Leis 2026 Pink Ribbon Leis for Graduation Class of 2026 Handmade Braided Necklace with Grad Letters for Academic Achievement Ceremonies Parties Preschool to College

woric$10.0821 rev

5mo ago

Suncalla 12 Pcs Hawaiian Leis Garland Ruffled Hula Aloha Flower Necklaces Luau Hen Stag Hawaiian Fancy Dress Decorations for Adults Beach Tropical Themed Birthday Summer Party Favors(Pink White)

Suncalla$10.1733 rev

6mo ago

Jutom 48 Graduation Leis 2026 Ivory Pink Bow Pearl Butterfly Philippines Graduation Ribbon Lei DIY Class of 2026 Gift for Women Men Grad Party(Pink Butterfly)

Jutom$17.6633 rev

7mo ago

What buyers say about pink leis

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Color was perfect”

Quality-Overall25%

“Beautifully made”

Size-Overall7%

“Great size for middle school or high school grad”

Value For Money7%

“Price is great”

Embellishment/Embroidery Quality5%

“The letters and numbers are adorned with beautiful rhinestones and gems”

Design-Overall5%

“this adds a creative touch”

Weight Light5%

“Beautiful and lightweight”

Material Quality4%

“The material feels high-quality and durable, with tightly woven ribbon braiding that gives it a strong yet lightweight structure”

Advertised Vs Actual Product3%

“As described”

Gifting Purpose3%

“a practical graduation gift”

What buyers complain about

Value For Money17%

“Cheap”

Durability15%

“Broke after one use”

Quality-Overall15%

“Cheap”

Thickness8%

“Two bracelets and a choker looking thins”

Adhesion/Stickiness8%

“The letters & numbers keep falling off the pins, I had to keep glue them on myself”

Smell8%

“Smelly”

Advertised Vs Actual Product3%

“not like the photos”

Assembly/Installation3%

“it doesnt stay together very well, its not durable and cheaply made, i do like the colors and first appearance it looks great however it doesnt stay assembled very well”

Ease Of Cleaning2%

“made a bit of a mess”

Size-Overall2%

“The necklace lei was longer than I expected”

Top return reasons

Size-Overall20%

Color18%

Advertised Vs Actual Product14%

Quality-Overall11%

Value For Money7%

Material Quality6%

Length3%

Defective Material/Parts3%

Thin3%

Durability2%

Common questions

Is pink leis profitable to sell on Amazon United States?: The niche generates $48K/yr across 45 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is +564.8%. Flapen's verdict: Worth a look (62/100).
How competitive is the pink leis niche?: 36 brands and 38 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in pink leis?: Top complaints mined from reviews: Value For Money, Durability, Quality-Overall. The return rate is 3.0%.
When does demand for pink leis peak?: Demand peaks in May–Jun; the busiest month runs 24.0× the quietest.
What does it cost to enter the pink leis niche?: Listings span $5.89–$30.17; the average listing price is $13.91 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.